updated 1/28/2011 12:16:57 AM ET 2011-01-28T05:16:57

DUBLIN, Ireland and SAN FRANCISCO, Jan. 27, 2011 (GLOBE NEWSWIRE) -- Velti plc (Nasdaq:VELT), a leading mobile marketing and advertising technology provider for brands, advertising agencies, mobile operators and media, today announced that it has priced its initial public offering in the United States of 12,518,008 ordinary shares at a price to the public of $12.00 per share. Of the ordinary shares sold in the offering, Velti is offering 11,092,300 shares and selling shareholders are offering 1,425,708 shares. In addition, Velti and the selling shareholders have granted the underwriters a 30-day option to purchase up to an additional 1,877,700 ordinary shares to cover over-allotments, if any. The shares will begin trading on the NASDAQ Global Select Market on January 28, 2011 under the symbol "VELT." 

Jefferies & Company, Inc. are acting as the sole book-running lead manager for the offering. Needham & Company LLC, RBC Capital Markets Corp., Canaccord Genuity Inc., and ThinkEquity LLC are acting as co-managers.

A registration statement relating to this offering was declared effective by the Securities and Exchange Commission on January 27, 2011.  This offering is being made solely by means of a written prospectus forming part of the effective registration statement. Copies of the final prospectus relating to the offering may be obtained, when available, from: Jefferies & Company, Inc., Attention: Equity Syndicate Prospectus Department, 520 Madison Avenue, New York, NY 10022, telephone: (877) 547-6340, email: Prospectus_Department@Jefferies.com.

This press release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such an offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

About Velti

Velti is a provider of mobile marketing and advertising solutions that enable brands, advertising agencies, mobile operators and media to implement campaigns by communicating with and engaging consumers via their mobile devices. Velti is a publicly-held corporation based in Jersey and trades on NASDAQ Global Select Market under the symbol VELT and on the London Stock Exchange's AIM under the symbol VEL.

The Velti logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7438

CONTACT: Bankside Consultants
         Simon Bloomfield 
         +44 (0) 207 367 8861
         The Blueshirt Group
         Mike Bishop
         +1 (415) 217 4968
         RBC Capital Markets
         (NOMAD and Broker)
         Joshua Critchley
         Matthew Coakes
         Daniel Conti
         +44 (0) 207 653 4000
         Velti plc
         Dakota Sullivan
         VP, Global Marketing
         +1 (415) 315 3436
         Jefferies & Company, Inc.
         Attention: Equity Syndicate Prospectus Department
         520 Madison Avenue
         New York, NY 10022
         (877) 547-6340

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