updated 1/28/2011 8:46:14 AM ET 2011-01-28T13:46:14

CHARLOTTE, N.C., Jan. 28, 2011 (GLOBE NEWSWIRE) -- Swisher Hygiene Inc. ("Swisher Hygiene") (TSX:SWI), a leading full-service hygiene solutions provider, today announced that it has appointed Bernie L. Maxwell as its new Vice President of Distributor Sales to its team to further enhance its sales experience and improve its outreach to distributors. Mr. Maxwell will be responsible for Swisher Hygiene's North American distributor sales program.

"We are pleased to be bringing a high-caliber person such as Bernie into the Swisher Hygiene fold," said Steven Berrard, Chief Executive Officer of Swisher Hygiene. "His long-term experience and success with distributor development will be valuable as Swisher Hygiene looks to increase its distributor platform in order to promote its products, augment its top line and further support its future growth initiatives."

Mr. Maxwell possesses over 25 years of sales experience in the institutional market. He joins Swisher Hygiene from US Chemical, where he spent over 21 years in a variety of positions, most recently as Regional Vice President Sales – South, where he managed a region of territory sales managers responsible for distributor development and growth. Mr. Maxwell also served US Chemical as New Business Development Manager responsible for selling new distribution within specific targeted geographies and as an Account Manager/Territory Sales Manager where he was responsible for core distributor sales growth. Prior to US Chemical, Mr. Maxwell held various positions at Diversey. He received a Bachelor of Science in Geology from Muskingum College in New Concord, Ohio.

About Swisher Hygiene Inc.

Swisher Hygiene Inc., formerly known as "CoolBrands International Inc.", is a TSX-listed company that provides hygiene solutions to customers throughout much of North America and internationally through its global network of 71 company-owned operations, 10 franchises and 10 master licensees covering the United Kingdom, Ireland, Portugal, the Netherlands, Singapore, the Philippines, Taiwan, Korea, Hong Kong/Macau/China, and Mexico. These solutions include products and services that are designed to promote superior cleanliness and sanitation in commercial environments, enhancing the safety, satisfaction and well-being of employees and patrons. Swisher Hygiene serves customers in a wide range of end-markets, with a particular emphasis on the foodservice, hospitality, retail, industrial and healthcare industries across North America.

CONTACT: Swisher Hygiene Inc.
         Investor Contact:
         Amy Simpson
         Phone: (704) 602-7116
         Don Duffy, ICR
         Phone: (203) 682-8215
         Media Contact:
         Alecia Pulman, ICR
         Phone: (203) 682-8332

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