updated 1/28/2011 4:16:50 PM ET 2011-01-28T21:16:50

CORONA DEL MAR, Calif., Jan. 28, 2011 (GLOBE NEWSWIRE) -- ActionView International, Inc. (Pink Sheets:AVEW) today announced that its World Championship Full Contact (WCFC) brand is planning on exhibiting at the 2011 Joe Weider's Olympia Weekend Expo in Las Vegas, September 16th and 17th. The WCFC will also attend the Martial Arts Supershow, held in Las Vegas July 21st through July 23rd.

Joe Wooten, CEO of ActionView, commented, "We are excited to announce that WCFC is entering into the promotional phase of our business strategy. Having staged several successful live events, which were highly regarded for both the quality of production as well as caliber of fights, and now having brought our live broadcasting online, we are positioned to begin exposing our concept and our brand to the world. Our booth plans include a cage with live martial arts demonstrations, ring girls, autograph sessions with top athletes, and video streaming of our events."

Mr. Wooten continued, "There has always been a strong overlap between the world of body building and mixed martial arts. Both sports attract similar personalities—fitness-minded individuals that thrive on competition. The Olympia Weekend is the largest event of its kind in the world and is a great place to present our product, as well as to meet potential sponsors, advertisers and fans. We expect to have a large presence at the event, where we can showcase who we are and what we have to offer to both athletes and fans." The mixed martial arts presence at the Olympia Weekend Expo has grown rapidly in the last few years, a trend that's expected to continue in 2011. Exhibitors in the past have included industry leaders in mixed martial arts, health and fitness. Category leading companies such as the UFC, MET-Rx and GNC have all found the professionally presented and dynamic feel of the Olympia Expo to be an ideal venue to present their products.

"The Martial Arts Supershow is the premium martial arts-specific show in the industry, and represents the best opportunity to learn more about integrating the various martial arts disciplines with mixed martial arts. While we are seen as predominantly an MMA brand, the WCFC is dedicated to all martial arts, and we strive to be a showcase for fighters from all disciplines. As the WCFC grows, we expect to have more traditional martial arts featured in our live events, and have practitioners from all fight styles represented online and in the ring. Attending this event will allow us to interact with companies and customers who represent a wide variety of combat sports, and will help us develop the best way to include all martial arts and mixed martial arts disciplines in our live events and broadcasts. It will also help us learn more about the interests of the martial arts and mixed martial arts communities, and to expand and develop our innovative mixed martial arts social network," Mr. Wooten said.

The WCFC.com website is the first and only social network dedicated to mixed martial arts, the fastest growing spectator sport in the world. Shareholders and anyone interested in monitoring the progress of the company are encouraged to subscribe to the electronic mailing list by forwarding their email address to investors@wcfc.com.

About ActionView International, Inc.

ActionView International, its wholly owned MatchFights, LLC subsidiary and the World Championship Full Contact brand deliver exciting, live, pay-per-view events in an interactive venue over the Internet to a global audience. For additional information about MatchFights and its World Championship Full Contact brand, please visit www.wcfc.com and join the world's premier fight-based network. 

CONTACT: ActionView International, Inc.
         Shareholder Relations
         1-888-998-0949
         investors@actionviewint.com

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