updated 1/28/2011 4:16:50 PM ET 2011-01-28T21:16:50

SAN FRANCISCO, Jan. 28, 2011 (GLOBE NEWSWIRE) -- YesDTC Holdings, Inc. (OTCBB:YESD), a direct-to-consumer marketer and global distributor of consumer goods and products, today announced its plans to introduce a revolutionary new engine conditioner product called MotorBooster™ for the automotive consumer market that holds the promise of being able to potentially meaningfully increase fuel economy, reduce hydrocarbon emissions and enhance engine performance. MotorBooster™ is a proprietary formulation capsule that users simply insert into their gas tank, upon which it dissolves into the fuel to achieve mileage, emissions and enhancement benefits. Early, preliminary testing of MotorBooster has demonstrated gains in fuel economy of approximately 20% and significant reductions in tailpipe emissions in many vehicles. MotorBooster is protected under U.S. patents and has received EPA Certification to not cause engine damage.

MotorBooster goes beyond serving as a fuel additive to achieve a whole new approach to improving engine performance. Motor Booster is a catalyst that actually prevents new carbon deposits from forming in the combustion chamber, thereby resulting in better fuel economy, more horsepower and a dramatic reduction in emissions. In fact, while extensive testing has been done on combustion chamber catalyst products throughout the world, MotorBooster's formulation has been determined to represent a significant advancement over these other first-generation catalysts.

Specifically, unlike previous generations of similar technologies, the unique MotorBooster formulation is made from an organic metallicine, a compound that contains no carcinogens.  MotorBooster removes carbon deposits from the engine while preventing new carbon deposits from ever forming. As a result, a combustion chamber that is free of carbon deposits will generate both a more complete, "pure" combustion of hydrocarbons, with no need for higher-octane fuels, as well as an increase in oil, engine and fuel economy. As the effects of MotorBooster filter throughout the engine, consistent use of the product will enable an engine to get more miles out of each gallon of fuel, thereby decreasing overall fuel consumption and costs, while also saving on engine maintenance expenses.

"With world oil prices rising to nearly $100.00 USD per barrel and market predictions of gasoline reaching over $4.00 per gallon by summer 2011, we believe that the timing is optimal for the release of this revolutionary product," said Joseph Noel, CEO of YesDTC. He continued, "By using MotorBooster regularly, consumers, especially those who own older vehicles, will be able to potentially significantly reduce the amount of money they spend at the fuel pump, extend the life of their engines, improve engine performance and meaningfully reduce greenhouse gas tailpipe emissions that contribute to harmful environmental conductions such as ozone depletion and global warming. Over the next few weeks, we plan to release our comprehensive mileage and emissions test results which are being conducted by one of NASCAR's leading engine builders."

The formulation of MotorBooster has been extensively tested to date in "real-world" driving conditions. YesDTC is also preparing to announce a pivotal study outlining recent test results conducted by one of the world's leading NASCAR engine designers. The Company is planning to launch availability of its MotorBooster product for the mass consumer automotive market later in 2011.

YesDTC's growing product portfolio currently includes the NutriFusion line of easy-to-consume capsule and chewable nutraceutical supplement products; WordSmart, the knowledge and vocabulary building program sponsored by Alex Trebek of Jeopardy!; PureSleep Asia, the U.S. FDA-cleared anti-snoring dental device for the treatment of snoring; SimplyMusic(TM), the playing-based music education system; and MediPendant(TM), the only speak and listen through the pendant medical alarm system. The Company's infomercials for SimplyMusic, MediPendant, and WordSmart can be seen at the following links, respectively, www.trysimplymusic.com, www.medipendant.com, and http://www.vimeo.com/16363930. More information on NutriFusion can be seen at www.nutrifusion.com.

About YesDTC Holdings, Inc.

YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), internet and retail marketing programs. The Company brings a unique set of skills to this market space. YesDTC combines both the creative talents and financial acumen needed to create a total package for direct-to-consumer marketing programs. Importantly, the Company also maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials. SMW's track record is impressive, with nearly $1.0 billion in revenues generated and a high profile list of industry awards and recognitions. Specifically, SMW campaigns include Tempur-Pedic, Guthy-Renker, Sony, 24-Hour Fitness, Rhino Records, HarperCollins and PureSleep, among many others. More information on YesDTC Holding can be found at www.yesdtc.com and additional information on Schulberg Media Works can be found at www.smw.tv .

Forward-Looking Statements

Certain statements in this press release may constitute "forward-looking statements" that involve risks and uncertainties. These include statements about our expectations, plans, objectives, assumptions or future events. You should not place undue reliance on these forward-looking statements. Information concerning factors that could cause our actual results to differ materially from these forward-looking statements can be found in our periodic reports filed with the Securities and Exchange Commission. We undertake no obligation to publicly release revisions to these forward-looking statements to reflect future events or circumstances or reflect the occurrence of unanticipated events.

CONTACT: YesDTC Holdings, Inc.
         Christian Kirsebom
         (925) 247-6666

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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