updated 1/31/2011 7:16:27 AM ET 2011-01-31T12:16:27

SAN FRANCISCO, Jan. 31, 2011 (GLOBE NEWSWIRE) -- YesDTC Holdings, Inc. (OTCBB:YESD), a direct-to-consumer marketer and global distributor of consumer goods and products, today announced it will be launching the highly successful Alex Trebek sponsored WordSmart product into the fast growing Chinese market. YesDTC is currently preparing a specialized version of the award-winning WordSmart English language and vocabulary building software program tailored specifically to Chinese students who wish to improve their English skills in order to gain admittance to U.S. universities.

Each year, nearly one million students take the Test of English as a Foreign Language (TOEFL) to demonstrate their English language proficiency at the university level. The exam is used to evaluate how a student combines reading, speaking, listening and writing skills that are needed to succeed in an academic setting. More than 7,500 colleges, agencies and other institutions in 130 countries accept TOEFL scores as part of their candidate evaluation process. Furthermore, the examination is offered at more than 4,500 testing sites globally.

"The WordSmart product is already a terrific way to prepare for the TOEFL, but we plan to make it an even more effective tool. We are currently in process of translating the background and instructional materials into Chinese and we will be enhancing the product to include new sections on English idioms, pronunciation and writing skills," commented Joseph Noel, CEO of YesDTC. He continued, "Because in recent years the number of Chinese students taking the TOEFL has grown by more than 30%, we plan to launch the first section of the product into the Chinese market via our recently organized Asian division, YesDTC Asia, in the early spring. Other Asian countries such as Korea, Japan, and especially India, are also seeing large increases in the number of students sitting for the TOEFL. We believe WordSmart, with its additional TOEFL oriented modules, will also be a strong product offering within these fast-growing markets."

The number of students preparing for and taking the TOEFL continues to expand rapidly. Educational Testing Service (ETS®), the creator of the TOEFL test, recently announced that the largest administration in its more than 45 year history took place on December 10-12th with the number of international test takers surpassing the previous administration record by 8%. This included a large number of students in China, India, Korea, Japan, Hong Kong and Thailand.

The WordSmart product includes a comprehensive suite of computer and Internet-based knowledge and vocabulary building programs targeted at grade school through college level students and at adults seeking to improve their English reading speed, reading comprehension and general knowledge. SAT/ACT test preparation has also been a very strong market for the WordSmart product line, partly because of the money back guarantee that students, under certain conditions, will be able to improve their SAT scores by at least 200 points and ACT scores by at least four points. The WordSmart product is also guaranteed to increase GRE/GMAT scores by similar levels and, with only a minimum of 20 hours of use, to increase a child's English or reading grade by one full letter grade.

YesDTC's growing product portfolio currently includes the NutriFusion line of easy-to-consume capsule and chewable nutraceutical supplement products; WordSmart, the knowledge and vocabulary building program sponsored by Alex Trebek of Jeopardy!; PureSleep Asia, the U.S. FDA-cleared anti-snoring dental device for the treatment of snoring; SimplyMusic(TM), the playing-based music education system; and MediPendant(TM), the only speak and listen through the pendant medical alarm system. The Company's infomercials for SimplyMusic, MediPendant, and WordSmart can be seen at the following links, respectively, www.trysimplymusic.com , www.medipendant.com , and http://www.vimeo.com/16363930 . More information on NutriFusion can be seen at www.nutrifusion.com

About YesDTC Holdings, Inc.

YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), internet and retail marketing programs. The Company brings a unique set of skills to this market space. YesDTC combines both the creative talents and financial acumen needed to create a total package for direct-to-consumer marketing programs. Importantly, the Company also maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials. SMW's track record is impressive, with nearly $1.0 billion in revenues generated and a high profile list of industry awards and recognitions. Specifically, SMW campaigns include Tempur-Pedic, Guthy-Renker, Sony, 24-Hour Fitness, Rhino Records, HarperCollins and PureSleep, among many others. More information on YesDTC Holding can be found at www.yesdtc.com and additional information on Schulberg Media Works can be found at www.smw.tv .

Forward-Looking Statements

Certain statements in this press release may constitute "forward-looking statements" that involve risks and uncertainties. These include statements about our expectations, plans, objectives, assumptions or future events. You should not place undue reliance on these forward-looking statements. Information concerning factors that could cause our actual results to differ materially from these forward-looking statements can be found in our periodic reports filed with the Securities and Exchange Commission. We undertake no obligation to publicly release revisions to these forward-looking statements to reflect future events or circumstances or reflect the occurrence of unanticipated events.

TOEFL and ETS are registered trademarks of Educational Testing Service (ETS®).

CONTACT: YesDTC Holdings, Inc.
         Christian Kirsebom
         (925) 247-6666

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved


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