updated 1/31/2011 2:46:11 PM ET 2011-01-31T19:46:11

FARMINGTON HILLS, Mich., Jan. 31, 2011 (GLOBE NEWSWIRE) -- Eternal Image, Inc. (the "Company") (OTCQB:ETNLD), a public company engaged in the design, manufacturing and marketing of officially licensed memorial products such as caskets, urns, monuments, vaults and gift items, today announced that its first ever lines of cremation caskets are currently in development.

"Cremation represents a rapidly growing segment of our industry," said Nick Popravsky, VP of Sales & Marketing, Eternal Image. "There are many, many families who choose to have a loved one cremated but still want to have a traditional viewing service. Cremation caskets are used in the service and then cremated with the deceased. Consumers will be able to choose a cremation casket from among the same Brands as our popular burial caskets."

Eternal Image already has in development cremation casket lines for two of the Brands in its portfolio. Families will have the opportunity to purchase matching sets of cremation caskets and urns — potentially doubling the Company's revenue on each cremation sale.

The cremation rate in the United States is approximately 40%, with an average total cost of a cremation service around $4,000. Cremation caskets are typically made of fiberboard and cloth. Eternal Image expects its first line of cremation caskets to be available by the end of this quarter.

About Eternal Image

Eternal Image, incorporated in 2006, is headquartered in Farmington Hills, MI. The company is the first and primary manufacturer and marketer of licensed brand image memorial products. Currently, the company offers urns and caskets that feature licensed images from Major League Baseball™, STAR TREK®, Precious Moments™, the Vatican Observatory Foundation®, and the Collegiate Licensing Company. In 2010, Eternal Image formed a new division called the New World Gift Company. New World manages the design, manufacturing, and marketing of ancillary products such as liturgical candles, retail memorial candles, registry books, memorial prayer cards, and other gift items. For more information about Eternal Image or New World Gift Company, visit www.eternalimage.net, www.newworldgiftcompany.com, or call 1-888-6-CASKET. Also, you can join us on Facebook at www.facebook.com/eternalimageinc and on Twitter at www.twitter.com/eternalimageinc . Eternal Image is a public company traded on the OTC: Bulletin Board under the ticker symbol ETNL.

The Eternal Image, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7602

SAFE HARBOR STATEMENT

Statements in this news release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1993 and Section 21E of the Securities Exchange Act of 1934.

Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include but are not limited to risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may", "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," "forecasts," "potential" or "continue" or similar terms or the negative of these terms.

Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, such factors, including risk factors, discussed in the Company's Registration Statement on Form SB-2, as amended on Form S-1, See www.sec.gov . Except as required by the Federal Securities law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events, circumstances or changes in expectations after the date of this report.

The company has no obligation to update these forward-looking statements.

CONTACT: Investor Relations Contact:
         Tony Fazio
         Cambridge Investor Relations
         781/214-9038

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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