updated 2/1/2011 2:17:04 AM ET 2011-02-01T07:17:04

DUBLIN, Ireland and SAN FRANCISCO, Feb. 1, 2011 (GLOBE NEWSWIRE) -- Velti plc (Nasdaq:VELT), a leading mobile marketing and advertising technology provider for brands, advertising agencies, mobile operators and media, today announced that on January 28, 2011, the following Non-Executive Directors, Executive Directors, and Executive Officers sold an aggregate of 1,105,000 of our ordinary shares of 5p each, at a price to the public of $12.00 each, in connection with our initial public offering in the United States. The number of shares sold by each director and executive officer, and the beneficial ownership in Velti following each such sale, is set forth in the table below, which is based on information concerning our outstanding ordinary shares as of December 31, 2010:

  Shares Beneficially Number    
  Owned Prior to the of Number of Shares Beneficially Owned
  Offering  Shares After the Offering
Name of Beneficial Owner  Number(1) Percent(1) Sold Number  Percent 
           
Alex Moukas(1) 4,132,398 10.8% 400,000 3,732,398 7.3%
Chris Kaskavelis(1) 4,632,901 12.1% 400,000 4,232,901 8.3%
Menelaos Scouloudis(1) 1,862,078 4.9% 200,000 1,662,078 3.3%
Jerry Goldstein(2) 404,419 1.1% 37,000 367,419 .07%
Nicholas P. Negroponte(2) 760,598 2.0% 68,000 692,598 1.4%
           
(1) In addition to the shares beneficially owned as set forth in the table above, each of our executive officers have been awarded certain share options and deferred shares subject to vesting provisions. If all such share options and deferred shares were to vest, then Messrs. Moukas, Kaskavelis, and Scouloudis would beneficially own 4,930,478, 5,240,587, and 2,411,290 shares, respectively.
(2) In addition to the shares beneficially owned as set forth in the table above, each of our non-executive directors have been awarded deferred shares subject to vesting provisions. If all such deferred shares were to vest, then Messrs.  Goldstein and Negroponte would beneficially own 428,041, and 784,220 shares, respectively. 

In the table above, the column entitled "Shares Beneficially Owned Prior to the Offering — Percent" is based on 38,300,792 ordinary shares outstanding as of December 31, 2010. The columns entitled "Shares Beneficially Owned After the Offering — Percent" is based on 50,800,792 ordinary shares to be issued and outstanding immediately after closing of our initial public offering in the United States, following the exercise of the underwriters' over-allotment option and the sale of all of the selling shareholders' eligible shares.

Beneficial ownership is determined in accordance with the rules and regulations of the SEC. In computing the number of shares beneficially owned by a person and the percentage ownership of that person, we have included shares that the person has the right to acquire within 60 days, including through the vesting of deferred share awards, exercise of any option, warrant or other right or the conversion of any other security.

Velti ordinary shares began trading on the NASDAQ Global Select Market on January 28, 2011 under the symbol "VELT."   Jefferies & Company, Inc. is acting as the sole book-running lead manager for the offering. Needham & Company LLC, RBC Capital Markets Corp., Canaccord Genuity Inc., and ThinkEquity LLC are acting as co-managers.

A registration statement relating to our initial public offering in the United States was declared effective by the Securities and Exchange Commission on January 27, 2011. Our initial public offering in the United States is being made solely by means of a written prospectus forming part of the effective registration statement. Copies of the final prospectus relating to our initial public offering in the United States may be obtained from: Jefferies & Company, Inc., Attention: Equity Syndicate Prospectus Department, 520 Madison Avenue, New York, NY 10022, telephone: (877) 547-6340, email: Prospectus_Department@Jefferies.com.

This press release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such an offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

About Velti

Velti is a provider of mobile marketing and advertising solutions that enable brands, advertising agencies, mobile operators and media to implement campaigns by communicating with and engaging consumers via their mobile devices. Velti is a publicly-held corporation based in Jersey and trades on the NASDAQ Global Select Market under the symbol VELT and the London Stock Exchange's AIM under the symbol VEL.

The Velti logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7438

CONTACT: Bankside Consultants
         Simon Bloomfield 
         simon.bloomfield@bankside.com
         +44 (0) 207 367 8861
         
         The Blueshirt Group
         Mike Bishop
         mike@blueshirtgroup.com
         +1 (415) 217 4968
         
         RBC Capital Markets
         (NOMAD and Broker)
         Joshua Critchley
         Matthew Coakes
         Daniel Conti
         +44 (0) 207 653 4000
         
         Velti plc
         Dakota Sullivan
         VP, Global Marketing
         dsullivan@velti.com
         +1 (415) 315 3436
         
         Jefferies & Company, Inc.
         Attention: Equity Syndicate Prospectus Department
         520 Madison Avenue
         New York, NY 10022
         (877) 547-6340
         Prospectus_Department@Jefferies.com

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