updated 2/1/2011 9:18:02 AM ET 2011-02-01T14:18:02

ROBESONIA, Pa., Feb. 1, 2011 (GLOBE NEWSWIRE) -- Endeavor Power Corp, Inc. (OTCBB:EDVP), an emerging leader in electronic asset recovery and e-waste recycling, using a new concept in the industry called micro purchasing, has allowed the company to set new precedents in electronic recycling operations. Endeavor now has the capability of successfully receiving and processing electronic waste by the pound utilizing a traditional scrap yard model for e-waste and other recyclables.

Historically, the recycling of small amounts of e-waste has been hampered by the inability to collect the material for processing. Endeavor's new marketing strategy has tested the innovative concept of allowing obsolete computers, monitors and cell phones to be collected in small lots by the pound and sold for recycling over the scale to Endeavor by scrappers and jobbers.

Using local advertising and establishing a scrap yard model specifically for electronics has proven not only cost effective, but has allowed for an average resale markup of 129%. The company now plans a larger roll-out of the concept to more than double the volume of e-waste coming to the company. 

This aggressive strategy, combined with the growth in volume that has come with it, has begun to attract the attention of joint venture partners and acquisition targets for Endeavor Metals. "As we grow and expand in the e-waste recycling industry, we have identified several companies that would make ideal acquisition targets and or great strategic partners," reports Alfonso Knoll, President and CEO of Endeavor.

Endeavor's professional recovery personnel are available Monday through Friday to buy e-waste by the pound at our Robesonia, PA facility and pricing and recycling program information is now available at   www.EndeavorMetals.com or toll free 1(877) 285-5359.

Forward-looking statements in this release are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including without limitation, continued acceptance of the Company's products, increased levels of competition for the Company, new products and technological changes, the Company's dependence on third-party suppliers, and other risks detailed from time to time in the Company's periodic reports filed with the Securities and Exchange Commission.
 

CONTACT: John Peters
         1-877-285-5359

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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