updated 2/2/2011 8:16:52 AM ET 2011-02-02T13:16:52

SAN FRANCISCO, Feb. 2, 2011 (GLOBE NEWSWIRE) -- YesDTC Holdings, Inc. (OTCBB:YESD) and Medical Alarm Concepts Holdings, Inc. (OTCBB:MDHI) today announced the completion of a highly successful direct response television marketing test, conducted by the joint venture between the two companies, to market and sell the MediPendant™ personal medical alarm system. MediPendant is the only personal medical alarm on the market that enables the user to speak and listen through the pendant. The MediPendant television advertisement can be viewed at www.medipendant.com

The direct response television marketing test was conducted over the past few weeks, with one additional week still pending. Both companies believe the results to date have been impressive. Over the expected life of the customer contracts sold during the first week of the test, the return on advertising expenditures was 284%, with a substantial number of new customers electing to pay for the entire contract up front. Similar favorable test results have been generated during subsequent weeks of the test and are currently expected to continue going forward. 

"From these results, it is very clear that MediPendant is a viable product offering via direct response television. We plan to increase media expenditures over the coming weeks," commented Howard Teicher, CEO of Medical Alarm Concepts. "The turn around in this campaign was the decision to bring the call center sales function in house. This lowered our costs and, more importantly, increased sales closure rates as a result of being able to have our own highly trained operators handle the sales function. We could not be more pleased with the way this campaign is progressing." He continued, "We are expecting to close more than 100 orders during the few weeks of the test period. Considering the very limited advertising expenditures involved, this order level is significant.  As we ramp the media spend over the coming weeks, we believe a substantial and fast growing profitable revenue stream can be obtained for both Medical Alarm Concepts and YesDTC Holdings."

Joseph Noel, CEO of YesDTC commented, "The personal medical alarm space is a proven one that generates tens of millions of dollars per month. The entrenched competitor, famous for the "I've fallen and I can't get up" campaign, showed that the direct response format works well for this product category. Fortunately for us and for Medical Alarm Concepts, its technology, which features the industry's only pendant that allows for two-way communication through the pendant, is vastly superior to other devices in the market place today. All of us at YesDTC continue to be excited about how this campaign is progressing." 

Medical Alarms Concepts is the manufacturer of the MediPendant™ product, a patented medical emergency alert system that includes several revolutionary and highly desirable features, including direct through-the-pendant speak-and-listen capability, the ability to allow the conferencing of third party contacts while on an emergency call, and an extended product operating range that enables users to move up to 600+ feet (line of sight) from the base station. The Company's media campaign partner, YesDTC, is a direct-to-consumer global distributor and marketer of consumer goods and products. As part of its strategy to market and sell innovative consumer products via customized DRTV campaigns, YesDTC maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials. 

About YesDTC Holdings, Inc.

YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), internet and retail marketing programs. The Company brings a unique set of skills to this market space. YesDTC combines both the creative talents and financial acumen needed to create a total package for direct-to-consumer marketing programs. Importantly, the Company also maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials. SMW's track record is impressive, with nearly $1.0 billion in revenues generated and a high profile list of industry awards and recognitions. Specifically, SMW campaigns include Tempur-Pedic, Guthy-Renker, Sony, 24-Hour Fitness, Rhino Records, HarperCollins and PureSleep, among many others. More information on YesDTC Holding can be found at www.yesdtc.com and additional information on Schulberg Media Works can be found at www.smw.tv .

Forward-Looking Statements

Certain statements in this press release may constitute "forward-looking statements" that involve risks and uncertainties. These include statements about our expectations, plans, objectives, assumptions or future events. You should not place undue reliance on these forward-looking statements. Information concerning factors that could cause our actual results to differ materially from these forward-looking statements can be found in our periodic reports filed with the Securities and Exchange Commission. We undertake no obligation to publicly release revisions to these forward-looking statements to reflect future events or circumstances or reflect the occurrence of unanticipated events.

CONTACT: YesDTC Holdings, Inc
         Christian Kirsebom
         (925) 247-6666

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