updated 2/2/2011 8:16:52 AM ET 2011-02-02T13:16:52

NEW JERSEY and JINJIANG CITY, China, Feb. 2, 2011 (GLOBE NEWSWIRE) -- Pacific Bepure Industry Inc. (OTCBB:PBEP), one of China's leading domestic casual and sports footwear manufacturers with products sold under the brand name "Baopiao" a.k.a. "Bepure," today announced that it has retained Crescendo Communications, LLC ("Crescendo") as its investor relations and corporate communications advisory firm to help broaden awareness of the company within the U.S. financial markets.

"The team at Crescendo has unique expertise and a successful track record advising small- and micro-cap public companies," said Mr. Haiting Li, President and CEO of Pacific Bepure. "We are confident that Crescendo, an innovator with new communications services and technologies such as www.InvestorRoadshow.com , will help us more proactively communicate our business model and the important steps we are taking to become a leading player in the global footwear marketplace."

"We are impressed with the powerful franchise that Pacific Bepure Industry has built, with one of the most recognized footwear brands among young women in China, itself the single largest footwear market in the world," said David Waldman, President of Crescendo. "The company's expansion in the fast-growing casual and sports footwear segments of the Chinese market is impressive. We are pleased to begin representing Pacific Bepure as they work to execute on their business plan to expand production and leverage their brand awareness and reputation for quality and value. We look forward to helping implement a comprehensive investor communications and outreach program to increase awareness of the company within the investment community."

About Crescendo Communications, LLC (www.crescendo-ir.com)

Crescendo Communications, LLC, headquartered in New York City and with offices in Beijing, Hong Kong and Moscow, is an emerging leader within the investor relations industry. The principals of Crescendo have represented hundreds of companies across all market caps and industries. The firm was founded on a strategic and professional approach to investor relations that builds awareness of public companies through tailored outreach programs that target institutional investors, analysts, and the financial media. Crescendo's approach is centered around properly educating investors and cultivating trust between the firm's clients and the Wall Street community.

About Pacific Bepure Industry Inc.

Pacific Bepure footwear, sold under the brand name "Baopiao" a.k.a. "Bepure," is one of the most well- known footwear manufacturers in China. The Company's four lines of "Travel Time" casual and sports shoes are targeted primarily at people aged 15 to 50 years old in China's second- and third-tier cities who appreciate comfort, style and value. The brand is especially known for its hidden height shoe technology, which makes the wearer appear taller. The products are primarily manufactured internally and sold to all provinces and autonomous regions in China except Xinjiang Autonomous Region, as well as on the Internet, through an expanding network of distributors in retail stores and other outlets and through a distributor in South America.

For more information, please visit the Company's website at www.baopiao.com .

Safe Harbor Statement

This press release may contain forward-looking statements which are based upon the current beliefs and expectations of our management. Such statements contained in this release are based on management's exercise of business judgment as well as assumptions made by and information currently available to management. When used in this document, the words "may", "will", "anticipate", "believe", "estimate", "expect", "intend", and words of similar import, are intended to identify any forward-looking statements. The information contained in the forward looking statements is inherently uncertain, and our actual results may differ materially due to a number of factors, many of which are beyond our ability to predict or control,, including, among others: changes in the level of consumer spending or preferences or demand for our products; disruptions in the global financial markets; increasing competition; our ability to hire and retain key personnel and our relationship with our employees; our control of competent distributors; effectively carrying out and managing our growth strategy; failure to maintain the value and image of our brand and protect our intellectual property rights; declines in comparable store sales; seasonality; costs of materials and labor; location of our facilities in the same geographic area; manufacturing, supply or distribution difficulties or disruptions; compliance with or changes in laws and regulations; costs as a result of operating as a public company; material weaknesses in internal controls; interest rate and foreign currency risks; general economic and industry conditions, and other risks as more fully detailed in our filings with the Securities and Exchange Commission ("SEC"). Our filings with the SEC are available at www.sec.gov. You are urged to consider these factors carefully in evaluating the forward-looking statements herein and are cautioned not to place undue reliance on such forward-looking statements which are qualified in their entirety by this cautionary statement. The forward-looking statements speak only as of the date on which they are made, and the company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances unless as required by applicable laws or regulations.

CONTACT: Vicky Wu, Assistant to President
         Pacific Bepure Industry Inc.
         wy.wu@baopiao.com
         Tel: 86 595 22553028 ext 804
         
         In the U.S.:
         Mr. Ren Hu, Vice President
         Pacific Bepure Industry Inc.
         ren.hu@baopiao.com
         Tel: (201) 887-0415
         
         Investor Relations Firm:
         David Waldman, Vivian Huo or John Quirk
         Crescendo Communications, LLC
         PBEP@crescendo-ir.com
         Tel: (212) 671-1020

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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