updated 2/2/2011 8:46:04 AM ET 2011-02-02T13:46:04

IRVINE, Calif., Feb. 2, 2011 (GLOBE NEWSWIRE) -- Ethos Environmental, Inc. (Pink Sheets:ETEV) management announced today the Company's direct response network marketing strategy and its product RegenErecttm, a natural male erectile stimulant, will be featured at the Company's first celebration event at the Palms Hotel in Las Vegas February 11th through the 13th for Independent Business Owners and Shareholders.

Ethos Environmental Inc., through Regeneca International, Inc., has developed a commercialization model that combines the best of Direct Response, brand promotion and consumer acquisition, with the high-touch relationship-retention driven sales of Network Marketing.

Our corporate creed is to provide consumers with products that are natural and premium quality and must fit the highest standard of conservation and reduced carbon footprint.  The products must work to preserve and improve the user's health. We utilize recycled and recyclable materials wherever possible to preserve the land – ensuring the efficacy, safety and quality of the products without frills and excess paper goods. Our methods don't just apply to the production of our products. Our packaging, distribution and marketing strategies are designed to engage directly with consumers. This reduces unnecessary expense, energy waste and cost.

Our products are designed with our corporate creed in mind – unique, efficacious, earth-friendly premium products and service. Our products truly help you and your body to regenerate itself. This is our commitment to the Whole Earth, Whole Body approach to health.

RegenErecttm is a proprietary blend of natural ingredients. Challenging consumers to try it themselves to determine if it is "Better than Viagratm*?"  Doctor recommended RegenErecttm offers a natural alternative to drug-based erectile stimulants.

RegenErecttm is the lead product in the Regeneca portfolio. The Company has launched consumer awareness through its website at www.regenerect.com . As the anchor product of the Company, RegenErecttm will create brand awareness and marketing momentum that will propel a family of other unique and effective natural products. The launch campaign will focus on an infomercial and other direct-to-consumer offers, followed by an auto-ship program available to consumers at preferred customer prices. 

*Viagra is a registered trademark of Pfizer Corporation

About Ethos Environmental, Inc.

Ethos Environmental, Inc. (Pink Sheets:ETEV) developed and manufactured award-winning fuel-based eco-friendly solutions. Ethos Environmental will adopt the business strategy and product focus of Regeneca International, Inc. Regeneca International, Inc. was formed to create and commercialize products that help you improve your health, fight the signs and symptoms of aging and to assist you to "regenerate your life" through our family of phytochemical infused, as well as botanical based, products and our natural male erectile stimulator – RegenErect. We do this while drawing our products from the earth in an ethical strategy that will emphasize re-growth, reforestation and recycling. This is our "Whole Earth Whole Body Approach to Health".  More information can be found about Regeneca International, Inc. at www.regeneca.com .

Viagra is a registered trademark of Pfizer Corporation
* Results may vary by individual  

FORWARD-LOOKING STATEMENTS

This press release may contain forward-looking statements, including, but not limited to, statements regarding Ethos Environmental, Inc., Regeneca International, Inc. and their plans,  products and related market potential.  Forward-looking statements may be identified by the use of the words "anticipates," "expects," "intends," "plans," "should," "could," "would," "may," "will," "believes," "estimates," "potential," or "continue" and variations or similar expressions. These statements are based upon the current expectations and beliefs of management and are subject to certain risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. These risks and uncertainties include, but are not limited to, risks and uncertainties discussed in Ethos Environmental, Inc.'s filings with the Securities and Exchange Commission, which factors are incorporated herein by reference. Readers are cautioned not to place undue reliance on any of these forward-looking statements. Ethos and Regeneca undertake no obligation to update any of these forward-looking statements to reflect events or circumstances after the date of this press release or to reflect actual outcomes.

CONTACT: Ethos Environmental, Inc.
         Investor Relations
         866-925-9553 extension 777
         www.regeneca.com
         ir@regeneca.com

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