updated 2/2/2011 12:17:55 PM ET 2011-02-02T17:17:55

IRVINE, Calif., Feb. 2, 2011 (GLOBE NEWSWIRE) -- Ethos Environmental, Inc. (Pink Sheets:ETEV) today announced its new CEO Matt Nicosia. Mr. Nicosia is an experienced entrepreneur that has developed and built a number of companies in the direct response arena. He will be responsible for laying the groundwork for the successful launch of the Company's featured product RegenErecttm.

In addition, the Company is also pleased to announce the following members of senior management: Adam Vincent Gilmer as President, James C. Short as Vice President of Investor and Vendor Relations, Sheri Sharman as Vice President of Marketing, and Daniel Kerker as CFO.

Mr. Nicosia combines top management skills with true entrepreneurship to inspire, challenge and motivate business partners. Mr. Nicosia is Chairman of Vivakor Inc., a biotechnology research company, and was founder and CEO of Dermacia, a Southern California based skin-care company, which produced consumer, prescription and OTC products distributed through plastic surgeons and dermatologists, as well as through retail and other mass-marketing channels. He has also been a director and co-founder of Quantum Sphere, Inc., a producer of nanomaterials and related technologies. He received his Bachelor of Arts degree from Brigham Young University and an MBA from Pepperdine University.

Mr. Gilmer has branded, sold and merchandised products and services through direct sales channels for 22 years. He has sold and merchandised to many of the world's largest wholesale discount buying clubs and convenience stores and served as a consultant to several Fortune 500 companies entering the direct sales industry. Most recently, Mr. Gilmer introduced a billion dollar Direct Selling brand to the Peoples Republic of China (PRC) and China's Department of Health & Commerce. Adam is the founder of 8020365, LLC, creating business development and time management workshops for busy executives and entrepreneurs.

Mr. Short earned his undergraduate degree from The Ohio State University, Columbus, Ohio. He has a strong background in building businesses. He was most recently the Senior Vice President of Sales and Marketing for a Southern California-based skin care company, Medici Biotech, where he oversaw the company's sales grow from $10,000 to $150,000 per month in less than 2 years. He previously spent 10 years in the telecom industry with tremendous success.

Ms. Sharman is widely known in the direct sales industry. Sheri has been a top income earner in every company in which she has participated. She has broken numerous sales records for both personal and team production, and she earned millionaire dollar status early in her career. Throughout her twenty-three years of experience as a direct sales professional, Sheri has incorporated innovative and results-oriented marketing strategies. She is recognized in the industry as having creative, forward-thinking and proven concepts in marketing and promotions.

Mr. Kerker is a professional with 15 years experience in finance and accounting. Most recently, he was the Director of Finance at Anheuser-Busch Sales of Los Angeles, an Anheuser-Busch-owned distributor with over $200 million in annual sales. He earned a Bachelors of Science in Finance from California State University, Northridge and an MBA in Finance from UCLA's Anderson School of Management, where he was a Harold M. Williams Fellow for graduating at the top of his class and won the J. Fred Preston Award for Achievement in Finance.

Matt Nicosia commented, "I am extremely excited about joining and leading the Ethos Environmental and Regeneca International team. Our senior management is poised to develop a winning strategy that will maximize shareholder value and capitalize on the tremendous reception RegenErecttm has received in the male enhancement marketplace."

About Ethos Environmental, Inc.

Ethos Environmental, Inc. (Pink Sheets:ETEV) developed and manufactured award-winning fuel-based eco-friendly solutions.  Ethos Environmental will adopt the business strategy and product focus of Regeneca International, Inc.  Regeneca International, Inc. was formed to create and commercialize products that help you improve your health, fight the signs and symptoms of aging and to assist you to "regenerate your life" through our family of phytochemical infused, as well as botanical based, products and our natural male erectile stimulator -- RegenErect.  We do this while drawing our products from the earth in an ethical strategy that will emphasize re-growth, reforestation and recycling. This is our "Whole Earth, Whole Body Approach to Health." More information can be found about Regeneca International, Inc. at www.regeneca.com .

FORWARD-LOOKING STATEMENTS

This press release may contain forward-looking statements, including, but not limited to, statements regarding Ethos Environmental, Inc., Regeneca International, Inc. and their plans,  products and related market potential.  Forward-looking statements may be identified by the use of the words "anticipates," "expects," "intends," "plans," "should," "could," "would," "may," "will," "believes," "estimates," "potential," or "continue" and variations or similar expressions. These statements are based upon the current expectations and beliefs of management and are subject to certain risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. These risks and uncertainties include, but are not limited to, risks and uncertainties discussed in Ethos Environmental, Inc.'s filings with the Securities and Exchange Commission, which factors are incorporated herein by reference. Readers are cautioned not to place undue reliance on any of these forward-looking statements. Ethos and Regeneca undertake no obligation to update any of these forward-looking statements to reflect events or circumstances after the date of this press release or to reflect actual outcomes.

CONTACT: Ethos Environmental, Inc.
         Investor Relations
         866-925-9553 extension 777
         www.regeneca.com
         ir@regeneca.com

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