updated 2/3/2011 1:17:21 PM ET 2011-02-03T18:17:21

Norwalk, CT, Feb. 3, 2011 (GLOBE NEWSWIRE) -- Boots No7  products won Good Housekeeping’s First Annual Anti-Aging Awards in four categories as the most effective treatments tested to help achieve younger-looking skin. To find the winners, the scientists at the Good Housekeeping Research Institute conducted 3,000 lab tests with 820 volunteers and evaluated 90 products. The following Boots No7 products received Good Housekeeping’s Anti-Aging Award:

Boots is the UK’s leading pharmacy-led health and beauty retailer. Boots branded products are available in the US at Target, Target.com and Shoppers Drug Mart in Canada. First established by Jesse Boot in England in 1849, Boots has been creating and developing leading beauty brands for more than 160 years.

·        Best Anti-Aging Serum: Boots No7 Protect & Perfect Intense Beauty Serum ($22.99)

·        Best Instant Wrinkle Smoother: Boots No7 Intensive Line Filler ($17.99)

·        Best At-Home Peel Kit: Boots No7 Advanced Renewal Anti-ageing Glycolic Peel Kit ($24.99)

·        Best Hand Cream with SPF 15+(Honorable Mention): Boots No7 Protect & Perfect Hand Cream SPF 15 ($13.99)

Backed by science, Boots No7 products are all dermatologically tested and hypoallergenic. Boots No7 Protect & Perfect Intense Beauty Serum was lauded for its rich super-intensive formula proven in an independent year-long clinical study to improve the appearance of deep lines  and wrinkles  when used long-term. 

In Good Housekeeping’s study, the product received a perfect score for firming; one consumer tester remarked, "My skin has never looked better."  

To celebrate this prestigious win, Boots has launched its first-ever digital coupon  through its Boots Beauty USA Facebook page, offering $3 off any one product in the best-selling No7 Protect & Perfect range ; this includes two of the four winners of Good Housekeeping’s Anti-Aging Awards: Boots No7 Protect & Perfect Intense Beauty Serum ($22.99) and Boots No7 Protect & Perfect Hand Cream SPF 15 ($13.99).

Users can "like" Boots Beauty USA  on Facebook and click on the "OFFERS"  tab to receive their free printable coupon valid at Target stores, or a promotional code to use online at Target.com.

To date, over 1,300 coupons have been downloaded! The coupon is available for download on the Boots Beauty USA Facebook page until February 11, 2011.

*Note: The downloaded Target coupon or Target.com promotional code is valid in-store and online until February 17, 2011.

About Boots

Boots is the UK’s leading pharmacy-led health and beauty retailer. Boots branded products are available in the US at Target, Target.com and Shoppers Drug Mart in Canada. First established by Jesse Boot in England in 1849, Boots has been creating and developing leading beauty brands for more than 160 years. Additional information on Boots products can be found by visiting www.us.boots.com .

About Alliance Boots

Alliance Boots is a leading international pharmacy-led health and beauty group offering a wide range of products and services to our customers working in close partnership with manufacturers and pharmacists. Our two core business activities are pharmacy-led health and beauty retailing and pharmaceutical wholesaling. Alliance Boots is privately-owned and employs over 115,000* people. Its wholesale and distribution network serves over 150,000* pharmacies, doctors, health centres and hospitals from over 360* pharmaceutical wholesale distribution centres in 16* countries. We operate more than 3,250* health and beauty retail stores in ten* countries, of which just under 3,150* have a pharmacy.

* Figures stated are as at 31 March 2010, are approximate and include associates and joint ventures.

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A photo accompanying this release is available at:

CONTACT: Tara Paterna									
         Coburn Communication
         Kate Smyth
         Coburn Communication

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