updated 2/3/2011 4:46:57 PM ET 2011-02-03T21:46:57

New York, NY, Feb. 3, 2011 (GLOBE NEWSWIRE) -- RF|Binder Partners, a full-service public relations agency with a practice in issues and crisis management, and Blue Water Partners Global, LLC, a leading provider of risk management services and solutions, today announced a strategic partnership to provide clients a unique and cost-effective approach to crisis management training simulations. The tabletop exercises join RF|Binder’s expertise in crisis communications with Blue Water’s expertise in the operational aspects of crisis management and crisis software solutions. The simulations are readily adaptable to all industry sectors, including banking and financial services, energy generation and distribution, transportation and retail.

"Managing a crisis necessarily means coordinating an organization’s operational responses with its communications," said Amy Binder, CEO of RF|Binder. "An organization might be doing everything right operationally, but if no one knows about it, the organization is still in crisis. You have to bring both functions together."

RF|Binder’s collaboration with Blue Water provides crisis management training that ensures that clients learn and practice handling the communications in lockstep with the operational aspects of a crisis.

"We are pleased to be able to provide tabletop crisis exercises that help companies practice coordinating their operational response to a simulated crisis with their communications response, because that is, in fact, what would be required if an actual crisis were to occur," said Rob Burton, Director of Risk Management for Blue Water Partners Global.

Supporting the crisis management training process is Blue Water’s GlobalTopTM technology, a secure, scalable and dynamic exercise platform that facilitates local, regional and global collaboration in tabletop drills. The technology allows organizations to conduct crisis tabletop exercises virtually, hence cost-effectively, with video conferencing capabilities and built-in elements that enable rapid documentation and evaluation of an organization’s ability to manage crises both operationally and in terms of communications. GlobalTop allows senior management, regulators and stakeholders to observe the progress and results remotely. Evaluators can also monitor the exercises remotely and provide immediate feedback and scoring.

About Blue Water Partners Global, LLC (http://www.bwpglobal.com/)
Blue Water Partners Global, LLC is a leading provider of risk management services and solutions for the commercial, private and Government sectors. The company’s expertise in crisis, emergency, security and business continuity management and integration of practical technology tools enables them to deliver a cost-effective and end-to-end solution for    their clients.

About RF|Binder Partners (www.rfbinder.com)

RF|Binder is a full-service public relations agency headquartered in New York with offices in Boston and Orlando, and bureaus in Chicago, Philadelphia, Denver, Los Angeles and Washington D.C. 

The company is an independent subsidiary of the Ruder Finn Group offering clients a broad range of expertise with a focus on brand and corporate reputation, issue and crisis management, public affairs, consumer education and marketing communications. Capabilities include traditional and digital communications, opinion leader outreach and thought leadership initiatives.

CONTACT: Contacts:
         David Kalson
         RF|Binder
         (212) 994-7513
         david.kalson@rfbinder.com
         
         Rob Burton
         Blue Water Partners Global
         (212) 812-4466 X 714
         rob.burton@bwpglobal.com 
         

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