updated 2/6/2011 6:15:16 AM ET 2011-02-06T11:15:16

BURLINGTON, Vt., Feb. 5, 2011 (GLOBE NEWSWIRE) -- Dealer.com ( www.dealer.com ), the global leader in online marketing solutions for auto dealers, today announced the launch of an entirely new online platform, http://www.dealer.com/products/websites/web-platform/ , a significant upgrade to its core website offering. The new functionality is the direct result of the company's extensive investment in research and development, which more than doubled again last year. The overall impact of the new platform, which is fully integrated and accessible through a single login, will be to significantly enhance efficiency and reduce costs for website users.

"We've built another must-have product for auto retailers," said Rick Gibbs, President and Chief Technology Officer at Dealer.com. "The new backend of the platform is truly revolutionary, and we are the first company to meaningfully infuse analytics into a dealer's daily routine, with unique dashboards for every module. We are moving well beyond generic data reporting to provide input directly into the decision-making process and help dealers run their businesses more strategically and profitably."

The heart of the platform is a new ControlCenter, featuring a user interface that is more intuitive and easier to use. With the new ControlCenter, which is compatible with the Apple iPad, dealers can work faster and more efficiently. Users will be able to multi-task easily, and will enjoy full browser functionality even from advanced web apps. The ControlCenter also now provides increased flexibility to support product innovation and to enhance the ability of advanced users to customize their solutions.

Another feature of the new platform is a powerful suite of analytics, including a welcome screen highlighting the latest readings and trends in three high-level performance metrics. Other dashboards feature a variety of new measurement and monitoring graphics to help dealers visualize their business better and make comparisons with their own past performance as well as industry benchmarks. The goal is to educate dealers and enable them to make more informed business decisions. 

With the new platform, Dealer.com's SmartSites are getting even smarter, increasing flexibility and conversion capabilities. Potential car buyers enjoy a more targeted experience, including incentives integration, enhanced CarFlix videos, the ability to save searches and retrieve recently searched vehicles, and the automatic population of forms on the website. Dealers have more flexibility in page layout and tool configuration options, such as the ability to use different vehicle details pages depending on their marketing focus. 

Also now available with the platform is Dealer.com's new Social Relationship Manager, the industry's most comprehensive set of tools to help dealers manage their social relationships. The SRM solution makes it easy for dealers to monitor the online conversation, and aggregates and tracks the trends in reviews from all of the major ratings sites. It also empowers dealers to talk to consumers with a stream of suggested content, and through several new Facebook Social Apps, and provides cutting-edge analytics to enable dealers to track and fine-tune their social activity. 

Dealer.com's Service Marketing Package is also integrated with the new platform, providing a powerful, comprehensive solution to help dealers drive growth in their service business by improving customer retention – and even regaining customers previously lost. The package includes an individualized "online garage" for each customer, "set-it-and-forget-it" functionality that delivers personalized emails regarding scheduled maintenance, vehicle recalls, and timely incentive offers, a monthly newsletter with a wealth of relevant content, and much more. 

About Dealer.com (www.dealer.com)

Dealer.com is the global leader in online marketing solutions for the automotive industry, providing award winning e-marketing solutions to OEMs, auto dealers and media companies. The company's innovative websites and integrated online tools include advertising alternatives that significantly lower the cost of customer acquisition, enhancing dealers' efficiency and profitability.  

Recent national and international accolades include: Inc. magazine's 2010 Top Small Company Workplaces and Inc. 5000, The Ernst & Young Entrepreneur of the Year, top ranking in The Net Promoter® Score Survey of customer satisfaction, Deloitte's Technology Fast 500 and the Web Marketing Association's Automobile Standard of Excellence. In addition, Dealer.com was the 2009 Top Rated Website Provider on DrivingSales.com, and won the 2010 Dealers' Choice Diamond Award for Best Website Solution and the 2009 Most Comprehensive Search Marketing Platform Award from the Automotive Search Marketing Association. For more information visit: http://www.dealer.com/promo/look-inside.htm

CONTACT: Tom Pratt
         RF|Binder Partners
         (212) 994-7563
         tom.pratt@rfbinder.com

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