Video: Unmasked! Meet the boy behind Darth Vader

  1. Closed captioning of: Unmasked! Meet the boy behind Darth Vader

    >>> never mind the mvp on the field. one of the biggest stars of last nigh's super bowl was the boy who played darth vader in a volkswagen commercial. his name is max page . he's 6 years old. he's here along with his mom jennifer. good morning to you.

    >> hey,guys.

    >> first of all, darth vader , show us what you've got.

    >> there you go.

    >> let's see who you are, max. can you take the mask off? hello, young man. nice to see you. this is exciting stuff, isn't it?

    >> yeah.

    >> do you like being darth vader ? it's cool. how did this happen? how did this audition take place and how did he win?

    >> you know, well, it started, i think, december 29th was his first audition. he had a call-back and it got down to 16 kids. we got a call over the weekend that said they booked it. it wasn't until halfway through the first day of filming we knew it was a super bowl commercial . we just thought it was his first national commercial and the deutsch group was like, no, this is a super bowl spot. it was out of this world.

    >> you didn't know much about darth vader , did you?

    >> no.

    >> you went to the internet and saw a picture of him?

    >> sort of.

    >> now, your mom said this is your first national commercial. tell me about some of the other commercials you have done.

    >> well, i have done like other commercials.

    >> yeah.

    >> do you remember who you backed up in two commercials?

    >> a band-aid and a -- i can't remember.

    >> what were the other ones?

    >> he was with clear communications was the first regional commercial and walgreens.

    >> on a soap as well.

    >> yeah.

    >> you think about the number of people who watched this ad online. forget the super bowl . there is another hundred million people. like 10 million people watched it before the game even started.

    >> yeah.

    >> what kind of response have you guys gotten?

    >> oh, i can't even keep up with the messages and the calls. i wish i could. so many people support us in so many things. it's just overwhelming. the first night it was 60,000. i woke up the next morning and it was a million. then my mind couldn't comprehend after that.

    >> what do you think and what do your friends think about it?

    >> they wish they could see it.

    >> people asked for your autograph, too?

    >> because of "the young & the restless ."

    >> i wanted to mention max has a pacemaker. he was born with a congenital heart defect.

    >> right. he had his first surgery at 3 months old at children's hospital los angeles . they saved his life, gave him back to us. a week after the first surgery had had to have a pacemaker, so he has maintenance on that. he's routinely at the hospital. we try to make it fun with blankets and bears and try not to make it scary about appointments and blood draws. but he's a real inspiration. even the press conference in los angeles there was a father and son and they were in the garden. the dad said, just to see him run and play is enough. that was always enough for us, too. just to see the ray of hope of what a couple years ahead looks like. you can do anything.

    >> way to go. congratulations.

    >> thank you.

    >> we're back after this. [ kid ] it was the

Image: Ozzy, Justin and Sharon
Best Buy
Sorry Ozzy, but it's time for you to be replaced.
By
msnbc.com contributor
updated 2/7/2011 10:17:59 AM ET 2011-02-07T15:17:59
COMMENTARY

THE FOLLOWING IS A WARNING TO ALL AMERICANS: Though you may not have realized it while watching the Super Bowl Sunday, your brain was the recipient of some subtle but persistent mind games.

The bumpy, mucousy muscle living beneath your skullcap was being literally bombarded with images and secret subliminal messages contained within each and every commercial you viewed.

How do I know this? Because if I were Coke, Pepsi or Volkswagen, I would’ve done the same thing. Hey, if I had paid upward of $3 million to get 30 seconds of airtime on television, you're darn right I would’ve gone subliminal.

Groupon ad offends both Tibetans and Chinese

So what were these “subliminal messages” being unknowingly stamped on your cerebellum during the Super Bowl? Let's find out.

Volkswagen Passat
COMMERCIAL CONTENT: A tiny Darth Vader toddles around his parents’ house attempting to use "the force" on various objects — with very little result. When Lil' Darth tries to mentally influence his father's new VW Passat, it shockingly roars to life. (It was actually dad who started the car up from the kitchen, using his key remote.)

SUBLIMINAL MESSAGE: As we all know from watching "Star Wars VI: Return of the Jedi," Darth Vader was ultimately … a failure. Not only did he refuse to kill his own son, but he was humiliated when his plot to destroy Endor was squashed by a bunch of singing Ewoks.

Volkswagen is trying to sell Passats, sure — but they are also delivering a stern warning to young parents: BEWARE FALSE SELF-ESTEEM! Instruct your prepubescent lord to give in to his anger! To feel the hate swelling within him! This — not your idiotic remote key — is what will lead him to the dark side, and eventually, his destiny! And then? If he still will not be turned? He… will… be… DESTROYED. HAHAHAHAAAA! POWER!! UNLIMITED POWER!!!

Coca-Cola
COMMERCIAL CONTENT: An army of computer-graphic creatures uses a fire-breathing dragon to attack a fortress. When the inhabitants give the beast a Coke, the dragon loses all fire-breathing ability, and the battle is lost.

SUBLIMINAL MESSAGE: Soft drink consumption makes one impotent. (I’m not sure Coke really thought this one through. It was pretty, though.)

Skechers
COMMERCIAL CONTENT: A sweaty Kim Kardashian forgoes sex with her gym trainer for a pair of Skechers sneakers.

SUBLIMINAL MESSAGE: You never, ever, ever want to have sex with Kim Kardashian.

HomeAway.com
COMMERCIAL CONTENT: So there’s this guy, and he’s supposed to be a “Minister of Detourism,” or something like that? And he walks into this glass room (I think), where there’s some sort of test going on? And I can’t understand a word he says, but it ends with a baby being catapulted into a wall. Yeah. I think that’s about it.

SUBLIMINAL MESSAGE: “We have no idea who we are, or what we’re selling. But we just paid $3 million to get a Super Bowl commercial, so yeah — we’re catapulting a baby into a wall.”

Mini Cooper
COMMERCIAL CONTENT: To demonstrate how much cargo the Mini Cooper can hold, contestants compete in a game show called “Cram it in the Boot.”

SUBLIMINAL MESSAGE: Ummmm… ahem. Cram it in the boot? HEY! How about that exciting game, huh, guys?!?

Best Buy’s Buy Back Program
COMMERCIAL CONTENT: After technological advances render 4G smartphone spokesperson Ozzie Osbourne obsolete, he is replaced by pop idol Justin Bieber.

SUBLIMINAL MESSAGE: Ozzie Osbourne is obsolete and will be replaced by Justin Bieber. Duh.

Chrysler Luxury Vehicles
COMMERCIAL CONTENT: A two-minute tough-as-nails explanation about how the city of Detroit really sucks — but because these brave automotive employees work so hard, they can still churn out a better luxury vehicle than any stinkin’ foreigner. Special guest star: Eminem!

SUBLIMINAL MESSAGE: This is basically the automotive industry remake of the Christine O’Donnell “I Am You” commercial. In other words, what they’re really saying is that if Detroit happens to make a decent car, it’s probably due to a mix of witchcraft and masturbation. (It’s also intended to make you think, “Heeeey … did Eminem get plastic surgery?)

Bridgestone Tires
COMMERCIAL CONTENT: An office worker accidentally hits “reply all” on an e-mail that was intended for his cubicle-mate but grievously insults his superiors. And so he races around town stealing laptops, grabbing smart phones and ripping out DSL wires to save his job.

SUBLIMINAL MESSAGE: Bosses are narcissistic idiots who are so stupid they can’t even take a joke — exxxxxxcept for my boss of course, who is pretty freaking awesome, and pays me exactly what I’m worth! Plus he’s got this amazing sense of humor, and always knows when just I’m kidding around… right? Right?

Pepsi Max
COMMERCIAL CONTENT: An African–American woman tries in vain to get her husband to stay on his diet, and after a series of attempts, allows him to have a Pepsi Max — which she uses to “accidentally” bludgeon an attractive white woman on the head.

SUBLIMINAL MESSAGE: Do I really have to explain this? OK, fine. White women! Stop stealing black women’s men! (This commercial brought to you by Black History Month.)

Doritos
COMMERCIAL CONTENT: An office worker has such deep love for the processed cheese dust coating Doritos corn chips, he licks it off the finger of a co-worker.

SUBLIMINAL MESSAGE: Obviously, the Doritos human resources department is taking a stand on the controversial subject of sexual harassment. Doritos is clearly saying they have no objection to homoerotic behavior in the office, as long as cheese dust is involved.

Wm. Steven Humphrey is the nationally syndicated author of the weekly I Love Television™ column and the editor of the Portland Mercury newspaper in Portland, Ore. His opinions are very much his own.

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