updated 2/7/2011 10:16:47 AM ET 2011-02-07T15:16:47

FARMINGTON HILLS, Mich., Feb. 7, 2011 (GLOBE NEWSWIRE) -- Eternal Image, Inc. (the "Company") (OTCQB:ETNL), a public company engaged in the design, manufacturing and marketing of officially licensed memorial products such as caskets, urns, monuments, vaults and gift items, today announced that it has expanded its licensing agreement with Precious Moments, Incorporated to include the engraving of official Precious Moments® characters on cemetery markers and headstones.

"This addition to our product mix is very important to us," said Nick Popravsky, VP of Sales & Marketing for the Company. "We routinely get requests from the public asking for permission to have their cemetery or local monument builder engrave Precious Moments® imagery onto the headstone of a loved one. Now we can finally accommodate those sales requests."

If you are a cemeterian or monument builder and would like information on how to register with Eternal Image to become an official provider of Precious Moments® engravings, please call 248-932-3333.

About Precious Moments®

Precious Moments is the original -- and most enduring -- collection of social expression and inspirational images in America. With its teardrop-eyed children and distinctive color palette, Precious Moments offers consumers a tangible way to commemorate life's important milestones and daily triumphs including marriage, the birth of a child, or a new friendship. Dominating the $21 billion gift and collectibles market, Precious Moments has been the No. 1 selling brand in the category for the past 15 years.

About Eternal Image

Eternal Image, incorporated in 2006, is headquartered in Farmington Hills, MI. The company is the first and primary manufacturer and marketer of licensed brand image memorial products. Currently, the company offers urns and caskets that feature licensed images from Major League Baseball™, STAR TREK®, Precious Moments™, the Vatican Observatory Foundation®, and the Collegiate Licensing Company. In 2010, Eternal Image formed a new division called the New World Gift Company. New World manages the design, manufacturing, and marketing of ancillary products such as liturgical candles, retail memorial candles, registry books, memorial prayer cards, and other gift items. For more information about Eternal Image or New World Gift Company, visit www.eternalimage.net, www.newworldgiftcompany.com, or call 1-888-6-CASKET. Also, you can join us on Facebook at www.facebook.com/eternalimageinc and on Twitter at www.twitter.com/eternalimageinc . Eternal Image is a public company traded on the OTC: Bulletin Board under the ticker symbol ETNL.

The Eternal Image, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7602

SAFE HARBOR STATEMENT

Statements in this news release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.

Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include but are not limited to risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," "forecasts," "potential" or "continue" or similar terms or the negative of these terms.

Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, such factors, including risk factors, discussed in the Company's Registration Statement on Form SB-2, as amended on Form S-1. See www.sec.gov . Except as required by the Federal Securities law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events, circumstances or changes in expectations after the date of this report.

The company has no obligation to update these forward-looking statements.

CONTACT: Tony Fazio, Cambridge Investor Relations; 781/214-9038

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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