updated 2/7/2011 11:48:11 AM ET 2011-02-07T16:48:11

DALLAS, Feb. 7, 2011 (GLOBE NEWSWIRE) -- Which Wich Superior Sandwiches, an award-winning, national sandwich concept, recently unveiled two larger sandwich sizes—10.5 inches and a 14-inch Superwich™—to complement the classic 7-inch sandwich. In addition, Which Wich has added a 32-ounce plastic stadium cup to offer guests a larger beverage option.

This is the first time in its seven-year history that the sandwich chain has made significant changes to the menu, and this is only the first phase. The full version of the new Which Wich menu is scheduled to launch in early May. The new menu, which includes a breadless bowl option, is currently available in test markets in Houston, Southern California, Chicago, and at the original Which Wich location in downtown Dallas. Test stores are reporting increases in sales and check averages.                                     

Which Wich offers more than 50 varieties of customizable "wiches," from the signature Wicked®, loaded with five meats and three cheeses, to vegetarian options such as tomato & avocado and several healthy wiches for less than 400 calories each. All wiches are available in three sizes to sate every appetite.

Which Wich is also known for its creative ordering system. Guests use red Sharpies® to mark up pre-printed menus on sandwich bags. They select a sandwich from one of 10 categories, then choose the size, type of bread, cheese, spreads, and vegetables. The sandwiches are prepared to guests' exact specifications and delivered in personalized sandwich bags. After they've enjoyed their wiches, guests are encouraged to draw on their bags using red Sharpies and hang the "artwork" on the community wall.

"Customization—and total control of the ordering process—has always been a point of differentiation for Which Wich," says Jeff Sinelli, Which Wich founder and chief vibe officer. "By offering larger sizes, we are simply taking customization to the next level. Our guests have been asking for it, and now we're delivering. It makes sense for our brand and solidifies our commitment to create a superior sandwich and personalized dining experience."

In addition to customized wiches, customers can enjoy hand-dipped shakes made with real ice cream, signature house chips, and just-out-of-the-oven cookies in an edgy, magnetic environment. Which Wich locations feature newspaper reading stations, free wi-fi, and a community wall showcasing the sandwich bag artwork.

About Which Wich Superior Sandwiches

Which Wich Superior Sandwiches was founded in Dallas in late 2003 by restaurant entrepreneur Jeff Sinelli. The national sandwich chain is best known for its more than 50 customizable sandwiches, creative ordering system, and personalized sandwich bag. In 2007, Which Wich received the coveted Hot Concepts! Award from Nation's Restaurant News, the premier trade publication for the restaurant industry. Which Wich currently has 125 locations in 20 states. For more information, visit www.whichwich.com .

The Which Wich Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7642

CONTACT: Jennifer Chininis
         Which Wich(R) Superior Sandwiches
         214-747-9424 x24

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