updated 2/8/2011 7:16:28 AM ET 2011-02-08T12:16:28

LAS VEGAS, Feb. 8, 2011 (GLOBE NEWSWIRE) -- Ideal Financial Solutions, Inc. (Pink Sheets:IFSL), a creator of various financial products and services for businesses and individuals, has launched a new lender assistance program designed to aid both the borrower and lender who are in or near default. Under this new program Ideal will assist lenders in reducing their default costs while improving their relationship with struggling borrowers and help borrowers get back on their feet and current on their payments.

"Historically, lenders have responded to borrowers who were late on their payments with a 'punish first and try to help later approach', which has proven to be very costly in both customer relations and collections on loans that have gone into default," said Steve Sunyich, CEO, Ideal Financial Solutions. "With Ideal's new lender assistance program, if a borrower goes into default the first step is for us to do an in-depth financial analysis to see if they can more effectively manage and increase their cash flow by making better financial decisions. If the customer is in a desperate financial situation and bankruptcy is likely, we will help identify this for the lender so that they no longer waste money pursuing a lost cause. If the customer only needs financial help, the sooner the lender understands this and works with the customer the better for all parties."

"We believe that this is yet another way we can take our existing technology and help Americans enhance their personal financial condition," Sunyich added. "But this new partnership, which we have not named for competitive purposes, helps not only individuals but also the lenders who have suffered substantial losses due to these difficult times. The more losses the lenders suffer the less money they will loan and the slower the country's financial recovery will be. This program is a strong fit with long-reaching benefits for all parties involved."

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions ( www.idealfsi.com ) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in debt relief services, Ideal uses its automated CashFlow Management© tools ( www.myifs.com ) and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence. To view more information on Ideal's new humanitarian program soon to be launched please visit www.idealgoodness.com . To view a short video demo of our services go to: http://www.youtube.com/watch?v=GFTKoRkByu0

For investors who would like to receive Ideal's newsletter, please send your email address to: support@idealfsi.com

For the latest news and press, please visit www.idealfsi.com .

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," "forecasts," "potential," or "continue," or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company's actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company's revenues will not continue to grow and that they may not meet projections because of a down turn in its new marketing efforts and that the company will not become, or will be significantly delayed in becoming, a fully reporting company for one or more reasons, including a decision by the company not to pursue fully reporting status, absence of capital or other resources to satisfy compliance status, an adverse action or decision by a regulatory agency or other events. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.

CONTACT: Ideal Financial Solutions, Inc.
         Paul Currie
         678-772-3456
         ir@idealfsi.com
         www.idealfsi.com
         www.idealfinancialhr.com

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