updated 2/9/2011 8:45:45 AM ET 2011-02-09T13:45:45

CHICAGO, Feb. 9, 2011 (GLOBE NEWSWIRE) -- Valentine's Day is for those who are deeply in love and plan to live happily ever after. So what about the rest of us?  A new, free digital Valentines greeting offers a fun, quirky alternative to Valentines Day for those of us who have a more cynical view toward big red hearts.

MVP (My Valentine's Pitch) is an on-line greeting created by the slightly warped sensibilities of the creative team at Vertical, Incorporated, a Chicago-based marketing communications firm.

"MVP allows you to create personalized notes of friendship, fun and even affection in an irreverent, cheesy, off-beat way," says Michael J. Keating, president of Vertical, Incorporated. "We think it's a cure for getting through Valentines Day for those of us who are a little jaded-at-heart.  In short, it's fun.  And if you are a hopeless romantic, it might give you a voice as well."

Here's how it works.  Go to http://myvalentinepitch.com and begin to customize your greeting.  You can choose from eight odd, pre-selected images or add your own.  Then go to the list of 117 words, provided in refrigerator-magnet style, and construct your greeting.  That's when things come alive in a strange, sci-fi way.  When you're happy with your personalized greeting, enter the e-mail address of one or more Valentines. And have fun. 

Vertical, Incorporated creates and executes marketing and marketing communications programs for national and multi-national corporations.  Located in Chicago's Bucktown neighborhood, Vertical is dedicated to helping large and small corporations compete more successfully.  Vertical also helps companies adopt marketing practices that support their sustainability goals.  In addition, Vertical actively supports non-profit organizations that enrich Chicago through arts and education.  Go to www.verticalincorporated.com for more information.

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Contact:  
Mike Keating
773-278-6300, ext. 226
mjk@verticalincorporated.com

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