updated 2/9/2011 10:16:37 AM ET 2011-02-09T15:16:37

WOBURN, Mass., Feb. 9, 2011 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (Nasdaq:BLIN), developers of the CODiE Award winning iAPPS web engagement management platform and interactive technology solutions, today announced the Content Revolution Tour, a nine city seminar series focused on the red-hot resurgence of Content Marketing and featuring Content Rules co-author Ann Handley, along with Bridgeline Digital Strategy expert Becki Dilworth. The Content Revolution Tour kicks off in Boston on March 2nd and culminates on April 13th in San Francisco after a 6 week cross-country tour. Each session will instruct attendees on how to build successful content marketing programs and provide expert advice on:

  • developing content that resonates with customers and drives in more business
  • integrating SEO best-practices into web content
  • extending existing content assets
  • developing an online "voice"
  • leveraging Content Management intelligently.

Smart marketers "are refocusing their content efforts on producing compelling content that attracts and truly engages customers," says Handley, who is also Chief Content Officer at MarketingProfs. Unfortunately, many companies are missing valuable opportunities to drive engagement, conversion and revenue from their digital content because they're lacking a focused content marketing strategy, as well as the proper tools to push out relevant content across a variety of platforms.

"Everybody has the ability to be a publisher in the Web 2.0 world," says Dilworth. Digital content is increasingly everywhere – websites, ecommerce stores, blogs, social media outposts, and every mobile device imaginable. With companies investing in developing digital content like never before, consumers, along with business customers and prospects, are radically adjusting to this wealth of information.

With the Content Revolution Tour, Bridgeline aims to offer attendees the information they need to develop and execute a cohesive, coordinated content marketing strategy and create killer content that drives engagement, conversion, and revenue. Each event begins at 8:30 and runs until 10:00 AM. All attendees will receive a complimentary copy of Content Rules. Event dates and locations are:

March 2 Boston, MA Copley Marriott
March 8 New York, NY Marriott Marquis
March 9 Philadelphia, PA Philadelphia Marriott Downtown
March 22 Chicago, IL Renaissance Chicago
March 23 Baltimore, MD Renaissance Baltimore Harborplace
April 5 Atlanta, GA Marriott Buckhead
April 6 Dallas, TX Hilton Anatole
April 12 Irvine, CA Irvine Marriott
April 13 San Francisco, CA San Francisco Marriott Marquis

To register for any of the above seminars or to learn more, please visit www.BridgelineDigital.com/Content-Revolution-Tour or contact Alexa Stabile at 781-497-3024.

About Ann Handley

Ann Handley is the Chief Content Officer of MarketingProfs, a rich and trusted resource that helps businesses market their products and services smarter and better. Entrepreneurs, small-business owners and marketers in the world's largest corporations make up its 361,000 subscribers, making it the largest in its category. Handley is a 12-year veteran of creating and managing digital content to build relationships for organizations and individuals, and a writer who blogs at her personal blog, A n n a r c h y, as well as American Express OPEN Forum, Mashable, and The Huffington Post. Previously, Handley was the co-founder of ClickZ, one of the first sources of interactive marketing news and commentary.

About Bridgeline Digital

Bridgeline Digital is a developer of an award-winning web engagement management platform and award-winning interactive business technology solutions that help customers leverage best in class web-based technologies to achieve their business objectives. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, e-Commerce, e-Marketing, and Analytics capabilities into the heart of websites, online stores, intranets, extranets, and portals – enabling business users to swiftly enhance and optimize the value of their web properties. iAPPS Content Manager is the 2010 CODiE Award Winner for Best Content Management Solution, globally.

Combined with award-winning interactive technology development services by Microsoft Gold-Certified development teams, Bridgeline Digital helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline's teams of developers specialize in web application development, e-commerce development, usability engineering, SharePoint development, rich media development, and search engine optimization.

Bridgeline Digital is headquartered near Boston, with additional locations in Atlanta, Baltimore, Chicago, Denver, New York, Philadelphia, Washington, D.C., and Bangalore, India. Bridgeline Digital has hundreds of customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Sun Chemical, Honeywell, Healthcore, LG Electronics, Marriott International, Berkshire Life, PODS, Budget Rental Car, Washington Redskins, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance Crime Bureau, and the American Academy of Pediatrics. To learn more about Bridgeline, please visit www.bridgelinedigital.com .

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

All statements included in this press release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry, management's beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," similar expressions, and variations or negatives of these words. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions including the risks described in our filings with the Securities and Exchange Commission that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement. We expressly disclaim any obligation to update any forward-looking statement.

CONTACT:  Brian Bolton
          Bridgeline Digital, Inc.
          Vice President of Marketing

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved


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