updated 2/10/2011 9:16:53 AM ET 2011-02-10T14:16:53

SAN FRANCISCO, Feb. 10, 2011 (GLOBE NEWSWIRE) -- YesDTC Holdings, Inc. (OTCBB:YESD), a direct-to-consumer marketer and global distributor of consumer goods and products, today announced it will soon release a revolutionary product under its highly successful WordSmart® line designed to aid students in studying for the Scholastic Aptitude Test, also well known among college applicants as the SAT® exam. The SAT exam is known worldwide as a mandatory entrance test that aids university selection committees in determining which applicants will be admitted to colleges across the United States. 

The new product, called the WordSmart SAT 200 Point Boost Program, will be sponsored and endorsed by the Company's current spokesman for WordSmart, Mr. Alex Trebek, host of the popular television quiz show "Jeopardy!". The WordSmart SAT 200 Point Boost Program guarantees that students who use the program will gain at least a 200 point increase in their SAT scores. YesDTC plans to introduce the WordSmart SAT 200 Point Boost Program in the late spring of this year and it will be supported by a new custom designed infomercial that Alex Trebek has agreed to produce and host in conjunction with YesDTC Holdings.

Christian Kirsebom, General Manager of YesDTC commented, "A 200 point increase in a student's SAT score often makes the difference between getting into a top-tier, premier U.S. college versus only being admitted to a more ordinary category of schools. While we guarantee students will receive at least a 200 point increase in their SAT score by using the WordSmart SAT 200 Point Boost Program for only 20 minutes per day, three days a week, often larger score improvements have been reported." He continued, "Research shows that while it is difficult for students to significantly increase their score in the mathematics section of the SAT exam, meaningful score increases are much more possible in the important verbal and writing section of the SAT, and can be achieved with effective study aids and tutorial learning programs. YesDTC's new SAT version of WordSmart is the perfect tool to achieve these gains." 

WordSmart is YesDTC's vocabulary and knowledge building product that includes a comprehensive suite of computer and Internet-based knowledge and vocabulary building programs targeted at grade school through college level students and at adults seeking to improve their reading speed, reading comprehension and general knowledge. The WordSmart learning program also targets SAT/ACT test preparation and is guaranteed to both increase GRE/GMAT scores and, with only a minimum of 20 hours of use, to increase a child's English or reading grade by one full letter grade. The current WordSmart infomercial can be viewed at http://vimeo.com/16363930

About YesDTC Holdings, Inc.

YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), internet and retail marketing programs. The Company brings a unique set of skills to this market space. YesDTC combines both the creative talents and financial acumen needed to create a total package for direct-to-consumer marketing programs. Importantly, the Company also maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials. SMW's track record is impressive, with nearly $1.0 billion in revenues generated and a high profile list of industry awards and recognitions. Specifically, SMW campaigns include Tempur-Pedic, Guthy-Renker, Sony, 24-Hour Fitness, Rhino Records, HarperCollins and PureSleep, among many others. More information on YesDTC Holding can be found at www.yesdtc.com and additional information on Schulberg Media Works can be found at www.smw.tv

YesDTC's growing product portfolio currently includes the NutriFusion line of easy-to-consume capsule and chewable nutraceutical supplement products; WordSmart, the knowledge and vocabulary building program sponsored by Alex Trebek of Jeopardy!; PureSleep Asia, the U.S. FDA-cleared anti-snoring dental device for the treatment of snoring; SimplyMusic(TM), the playing-based music education system; and MediPendant(TM), the only speak and listen through the pendant medical alarm system. The Company's infomercials for WordSmart and MediPendant can be seen at the following links, respectively, http://www.vimeo.com/16363930 and www.medipendant.com.  More information on NutriFusion can be seen at www.nutrifusion.com  and SimplyMusic at www.simplymusic.com

Forward-Looking Statements

Certain statements in this press release may constitute "forward-looking statements" that involve risks and uncertainties. These include statements about our expectations, plans, objectives, assumptions or future events. You should not place undue reliance on these forward-looking statements. Information concerning factors that could cause our actual results to differ materially from these forward-looking statements can be found in our periodic reports filed with the Securities and Exchange Commission. We undertake no obligation to publicly release revisions to these forward-looking statements to reflect future events or circumstances or reflect the occurrence of unanticipated events.

CONTACT: YesDTC Holdings, Inc.
         Christian Kirsebom
         (925) 247-6666

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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