updated 2/10/2011 10:17:01 AM ET 2011-02-10T15:17:01

FORT LAUDERDALE, Fla., Feb. 10, 2011 (GLOBE NEWSWIRE) -- Parlux Fragrances, Inc. (Nasdaq:PARL) announced today that the release of the video created by advertising agency Droga5 for the launch of Reb'l Fleur, the first fragrance from the chart-topping, Grammy award-winning superstar, Rihanna, has been briefly delayed. Originally anticipated to launch on Thursday, February 10, 2011, as Parlux CEO, Frederick E. Purches, identified in the conference call on February 8, 2011, the Reb'l Fleur video launch is now postponed for 24 hours, barring any other unforeseen delays.

The video will premiere on Friday, February 11, 2011 on rihannareblfleur.com and will be linked to the brand microsite: www.perfumesbyrihanna.com. This timing continues to allow Parlux Fragrances, Inc. to build momentum for the already tremendously successful Reb'l Fleur brand leading into Valentine's Day. The video is further covered in today's issue of the New York Times Business section.

ABOUT PARLUX FRAGRANCES, INC.

Parlux Fragrances, Inc. is a manufacturer and international distributor of prestige fragrances and beauty related products. It holds licenses or sublicenses to manufacture and distribute the designer fragrance brands of Paris Hilton, Jessica Simpson, Nicole Miller, Josie Natori, Queen Latifah, Marc Ecko, Rihanna, Kanye West, Vince Camuto and Fred Hayman Beverly Hills, as well as Paris Hilton sunglasses. 

Certain Information Regarding Forward-Looking Statements

This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, regarding, among other things, our plans, strategies and prospects, both business and financial. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements of the Company or its industry to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These risks and uncertainties are discussed in the Company's periodic reports filed with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date thereof. The Company undertakes no obligation to update forward-looking statements that may be made herein or otherwise to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

CONTACT: Parlux Fragrances, Inc.  (954) 316-9008
         Frederick E. Purches, Ext. 8116
         Raymond J. Balsys, Ext. 8106
         Web site:  http://www.parlux.com

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