updated 2/11/2011 2:46:50 PM ET 2011-02-11T19:46:50

POMPANO BEACH, Fla., Feb. 11, 2011 (GLOBE NEWSWIRE) -- Blue Frog Solutions, a leading provider of Life & Annuity Order Management, Client Management and Compliance solutions for the insurance and financial sectors, announces that Ash Brokerage, one of the nation's largest and fastest growing privately owned Brokerage General Agencies has taken a minority equity stake in the organization. Included in the transaction Ash Brokerage will utilize Blue Frog as a primary enterprise technology solutions provider. Through this partnership, Blue Frog will make available to Ash Brokerage a host of solutions that will automate front and back-end business processes between carriers and distributors, with a focus on automating much of the business processes.

Ash Brokerage will be working with Blue Frog to design and create a new agency management platform that will allow for a novel feature-rich and user-friendly interface for its internal staff. This platform will provide the ability to integrate an array of existing Blue Frog products that include AFFIRM for Life, AFFIRM for Annuities, PolicyBox, I-Relay, and OneView. 

Ash Brokerage has experienced a tremendous amount of growth over the past several years and attributes this to providing extraordinary service to their producers and supporting them in ways their competitors cannot.   Delivering a solid technology platform for producers extends the commitment and philosophy that Ash embraces of helping build a better practice for the producer. The organization sees technology investments, which lead to greater efficiencies and superior execution, as being key differentiators in the market.

"Ash Brokerage needed a flexible, scalable and intuitive infrastructure that could be developed and activated quickly. We know that many platforms were evaluated and having Ash partner with Blue Frog underscores our position as an innovative leader within the insurance community," said Dan Smith, President and Chief Executive Officer, Blue Frog Solutions. "Blue Frog's platform flexibility makes it easy to introduce additional customizations or extend capabilities for certain groups of employees or customers and their information needs. Overall we could not be more pleased that Ash Brokerage has selected Blue Frog as an enterprise solutions provider and are excited about future opportunities."

"After over a year of research and due diligence we are excited to have selected a technology partner that not only offers a tremendous platform, but one that truly understands the complexity of a Brokerage General Agency which supports a multitude of distribution channels," said Tim Ash, President and Chief Executive Officer, Ash Brokerage. "We believe Blue Frog's technology capabilities will provide Ash Brokerage with an Agency Management Platform that will drive scalable efficiency and effectiveness."

About Blue Frog Solutions:

Blue Frog Solutions (www.bluefrogsolutions.com), based in Pompano Beach, Florida, is a leading technology provider that focuses on the life insurance and financial services markets. Blue Frog offers solutions that facilitate more insurance transactions that are compliant and "In Good Order," driving increased business. Blue Frog's products include AFFIRM for Annuities, AFFIRM for Life, InsureSocket, I-Relay and PolicyBox. We Simplify Selling Insurance!

The Blue Frog Solutions logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=707

About Ash Brokerage:

Ash Brokerage ( http://www.ashbrokerage.com ) is a privately-owned, family-operated insurance brokerage general agency based in Fort Wayne, Indiana. For almost 40 years, it has provided insurance agents, financial advisors, registered representatives and career agents a multitude of products and support for life insurance, long term care, disability income, annuities and advanced markets. Ash has grown to become one of the largest independently-owned brokerage agencies, and as a closely held business, it can focus on the next quarter-century versus the next quarterly earnings call.

Located throughout the United States with 18 sales offices, Ash Brokerage's staff of more than 300 industry experts are committed to investigating, analyzing and comparing products and sales concepts to ensure you have the right solutions for your clients.

CONTACT: Roy Goodart
         Senior Vice President of Marketing
         Blue Frog Solutions
         800.861.8908 ext. 706
         rgoodart@bluefrogsolutions.com

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