updated 2/11/2011 4:16:10 PM ET 2011-02-11T21:16:10

SANTA CRUZ, Calif., Feb. 11, 2011 (GLOBE NEWSWIRE) -- Whagaa Software Inc., a developer of instructional applications for mobile devices, in collaboration with Microsoft, iLink, and Santa Cruz Skateshop, today announced the launch of GoLearn Skateboarding™, an instructional skateboarding application for Windows© Phone 7.

With GoLearn Skateboarding, enthusiasts can learn different tricks and tips, discover new skate parks, competently repair skateboards, and listen to their favorite tunes – all within the same app. The app leverages GPS technology to identify skate parks in close proximity to the skateboarder's location.  

GoLearn Skateboarding is perfect for skateboarders at any level, from beginning to expert. Skateboarders can learn tricks and tips from experts, learn proper safety procedures, and skateboard repair and maintenance.  Even the most advanced skateboarder will find the techniques useful and the skate park locator invaluable when looking for great places to skate.

GoLearn Skateboarding includes: (1) short high definition skateboarding tips and tricks videos that include slow motion, multiple angles and detailed instructions, that can be used to learn the tricks or as an instant refresher before skating; and (2) a database of over 5,000 skate parks in the U.S., with contact information and GPS guided directions.  For any skateboarder, this application is like a having a teaching pro at your side.

"Our perception of the functionality a skateboarder wants comes from a lifetime of skateboarding involvement. Skaters want to see different tricks performed by different people in different places. By watching Josh Mattson walk you through how to do a Board Varial, or by reviewing an intimate discussion of how to re-thread a truck axle, it's as if we are speaking directly to each skater. Couple that with the GPS-driven skate park locator for the traveling skater, and the GoLearn Skateboarding application is unparalleled in today's market. Our partnership with Whagaa is an exciting one allowing us to transform our vision of Action Sport applications into reality," comments Danny Keith, CEO of Santa Cruz Skate Shop. This release of GoLearn Skateboarding is the first of many new and exciting applications that will be brought to market via the partnership of Whagaa and Santa Cruz Skate Shop.

"Windows Phone 7 offers a variety of quality apps and games, created by our rich developer ecosystem, that take advantage of the phone's unique features and design," said Todd Brix, senior director, Windows Phone Marketplace, Microsoft Corp. "GoLearn Skateboarding is a perfect example of the kind of rich applications that people will find on Windows Phone Marketplace to get the most out of their phone," he continued.

"The Windows Phone 7 platform can take rich instructional content from VHS, DVD, or the Internet and accelerate the development of mobile apps.  Whagaa believes that GoLearn Skateboarding is unique because it leverages the combination of instructional content, database capabilities, Internet access, and GPS to enhance the user experience beyond simply replaying video content. These technologies come together to provide a slick solution that resides on the same device that the skateboarder uses to listen to his or her favorite tunes. We are extremely excited by both the launch of GoLearn Skateboarding as well as the future potential of similar applications from our partnership with Santa Cruz Skate Shop," comments Erik Florio, CEO/Founder of Whagaa.

About Whagaa Software, Inc.

Founded in 2002, Whagaa empowers traditional content providers by providing an accelerated approach to leveraging instructional content on smart mobile computing platforms. Whagaa delivers a rapid, innovative application development platform that combines database, GPS, video and web-enabled content, and social networking, with a unique, stylized platform to enhance and enrich the user experience in a mobile environment. Content providers are invited to partner with Whagaa to easily and effectively leverage and enrich their content by transforming it into an interactive application. Consumers reap the benefits of having rich instructional content for any aspect of life, such as fitness, sports, dance, cooking and "do it yourself" instructions, as well as historical data, tracking and all the other applicable functionality that is contextually relevant, right at their fingertips.

About Santa Cruz Skate Shop

A subsidiary of Santa Cruz Surf Shop Inc., founded in 1993, the company embodies Action Sports from the core. The headquarters in Santa Cruz California (birth place of Skateboarding and Surfing) enables a direct relationship with athletes, consumers, retail, wholesale and technology. Our proximity to Silicon Valley initiated the first break into technology in 1998 through web and ecommerce. By successfully launching Skateboards.com and Surfboards.com and, with the eventual merging of social communities, we established ourselves as experts online. We created brands Live Oak Skateboards, Four Play Wheels, FRINGE and SC Brand all with multiple revenue channels.  While maintaining a direct link to its customer base, we continue our presence in Action Sports with two retail stores Santa Cruz Surf Shop, Santa Cruz Skate Shop, athlete management, brand development, guerilla marketing and bleeding edge technology. Fifteen years later we have a firm grasp of branding and technology, and are at the forefront of Action Sports.

GoLearn is a trademark of Whagaa Software Inc. in the United States.  All other trademarks or registered trademarks are the property of their respective owners.

Contact:
Erik Florio
Whagaa Software Inc.
Phone: (831) 246-3711
erikflorio@whagaa.com

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