updated 2/11/2011 5:16:20 PM ET 2011-02-11T22:16:20

ADVISORY, Feb. 11, 2011 (GLOBE NEWSWIRE) --

What:

Scholastic Corporation (SCHL), the global children's publishing, education and media company, will visit The NASDAQ Stock Market on Valentine's Day to ring the Opening Bell.

In celebration of Valentine's Day, Clifford is delighted to participate in the opening ceremonies! With more than 126 million books in print, Clifford is a literary classic embraced by parents, teachers and kids. The award winning television series airs weekdays on PBS KIDS in the U.S. and continues to perform well internationally with television episodes sold to more than 110 countries worldwide.

Beginning this month, Scholastic kicks off the third year of the BE BIG!™ campaign, a multi-year, fully-integrated cause marketing program that invites everyone to take action and raise awareness for how Clifford's BIG ideas (Share, Play Fair, Have Respect, Work Together, Be Responsible, Be A Good Friend, Help Others, Be Truthful, Be Kind and Believe In Yourself) can make the world a better place. The mission of the campaign is to recognize and reward others for their BIG actions, to catalyze change in local communities and to provide resources for everyone to share BIG ideas. 

Who:

  • Deborah Forte, Executive Vice President  of Scholastic Corporation (SCHL), and President of Scholastic Media;
  • Clifford The Big Red Dog, the beloved literary icon and star of the top rated children's television series.

Where:

NASDAQ MarketSite – 4 Times Square – 43rd & Broadway – Broadcast Studio

When:

Monday, February 14th, 2011 at 9:15 a.m. to 9:30 a.m. ET 

Contact:

Amanda Hebert 
(212) 343-6657
AHebert@Scholastic.com

NASDAQ MarketSite: 
Robert Madden  
(646) 441-5045 
Robert.Madden@NASDAQOMX.com

Feed Information:

The Opening Bell is available from 9:20 a.m. to 9:35 a.m. on AMC3 / C22, 87 degrees West, downlink frequency 4140 vertical. The feed can also be found on Ascent fiber 1623. If you have any questions, please contact Robert Madden at (646) 441-5045.

Radio Feed:

An audio transmission of the Opening Bell is also available from 9:20 a.m. to 9:35 a.m. on uplink IA6 C band / transponder 24, downlink frequency 4180 horizontal. The feed can be found on Ascent fiber 1623 as well.

Facebook and Twitter:

For multimedia features such as exclusive content, photo postings, status updates and video of bell ceremonies please visit our Facebook page at:

http://www.facebook.com/nasdaqomx                                   

For news tweets, please visit our Twitter page at:

http://twitter.com/nasdaqomx

Webcast:

A live webcast of the NASDAQ Opening Bell will be available at:
http://www.nasdaq.com/about/marketsitetowervideo.asx

Photos: 

To obtain a hi-resolution photograph of the Market Open, please go to http://www.nasdaq.com/reference/marketsite_events.stm and click on the market open of your choice.

About Scholastic Corporation (SCHL):

Scholastic Corporation (Nasdaq:SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology and related services and children's media. Scholastic creates quality books, print and technology-based learning materials and programs, magazines, multi-media and other products that help children learn both at school and at home. The Company distributes its products and services worldwide through a variety of channels, including school-based book clubs and book fairs, retail stores, schools, libraries, on-air, and online at www.scholastic.com.

About NASDAQ OMX: 

The NASDAQ OMX Group, Inc. is the world's largest exchange company. It delivers trading, exchange technology and public company services across six continents, with approximately 3,600 listed companies. NASDAQ OMX offers multiple capital raising solutions to companies around the globe, including its U.S. listings market, NASDAQ OMX Nordic, NASDAQ OMX Baltic, NASDAQ OMX First North, and the U.S. 144A sector. The company offers trading across multiple asset classes including equities, derivatives, debt, commodities, structured products and exchange-traded funds. NASDAQ OMX technology supports the operations of over 70 exchanges, clearing organizations and central securities depositories in more than 50 countries.  NASDAQ OMX Nordic and NASDAQ OMX Baltic are not legal entities but describe the common offering from NASDAQ OMX exchanges in Helsinki, Copenhagen, Stockholm, Iceland, Tallinn, Riga, and Vilnius. For more information about NASDAQ OMX, visit http://www.nasdaqomx.com . Please follow NASDAQ OMX on Facebook ( http://www.facebook.com/nasdaqomx ) and Twitter ( http://www.twitter.com/nasdaqomx ).

NDAQA

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