updated 2/14/2011 12:16:43 PM ET 2011-02-14T17:16:43

OAKLAND PARK, Fla., Feb. 14, 2011 (GLOBE NEWSWIRE) -- WaterPure International, Inc. (The "Company" or "WaterPure") (OTCBB:WPUR) announced the appointment of Lee M. Stein as Senior Vice President of Sales and Marketing. Mr. Stein will be responsible for defining and implementing the Company's sales, marketing, and cutting-edge green initiative strategies worldwide.

"We are thrilled that Lee has agreed to join WaterPure. He will add depth and diversity of experience to our leadership team," said Paul Lipschutz, President and CEO of WaterPure International. "Lee will be responsible for functions that are fundamental to the Company's foundation and expansion. He will bring extensive experience and demonstrated leadership qualities to our organization."

"I'm delighted to be joining WaterPure International at this juncture," Mr. Stein said. "No other Company provides this cutting-edge green technology, and is, at the same time, produced right here in the USA. I am confident that WaterPure will continue to transform and become a market leader, and I look forward to working with Paul and the team, while realizing a substantially stronger return for shareholders."

Mr. Stein, a recipient of many awards and honors in a variety of industries, joins WaterPure with more than 25 years' experience in successful new-product launches. His experience covers direct sales, growth and business strategy, organization development, alliance partnerships, consumer satisfaction, online and social media marketing.

Prior to his appointment at WaterPure, Mr. Stein was Senior Media Sales Representative for Screenvision, where he was the company's top producer and set several performance records in gross sales and per-contract values. Before Screenvision, Mr. Stein was Director of Sales for Screen Ads International, a Division of MUVICO Theaters Inc. where he developed the industry's first true digital pre-show that could be controlled remotely with real-time updating.

WaterPure's line of Atmospheric Water Generators condenses the humidity in the air and then creates "water from air" through its patented ozone purification system. WaterPure water has been shown to meet or exceed all of the World Health Organization's guidelines for safe drinking water. As part of the Company's green initiative, WaterPure is focused on reducing the carbon footprint associated with traditional bottled water through a decrease in both plastic production and plastic waste, and reduction of carbon monoxide associated with transportation.

About WaterPure International

WaterPure International, Inc. manufactures water production and treatment products in the USA. The Company's principal line of products includes several models of Atmospheric Water Generators, devices that produce water from the humidity present in the air. The Company markets its products, parts and filters through a network of distributors covering territories including France, The United Arab Emirates, Mexico, Costa Rica, Ireland, Great Britain, The Cayman Islands, and various states within the United States of America.

Forward-looking statements

Except for historical information contained herein, the statements in this news release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause a company's actual results, performance and achievement in the future to differ materially from forecasted results, performance and achievement. These risks and uncertainties are described in the WaterPure International, Inc. filings with the Securities and Exchange Commission. The Company undertakes no obligation to publicly release the results of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof, or to reflect the occurrence of unanticipated events or changes in the Company's plans or expectations.

CONTACT: WaterPure International, Inc.
         Paul Lipschutz, CEO

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