updated 2/14/2011 2:45:51 PM ET 2011-02-14T19:45:51

FARMINGTON HILLS, Mich., Feb. 14, 2011 (GLOBE NEWSWIRE) -- Eternal Image, Inc. (the "Company") (OTCQB:ETNL), a public company engaged in the design, manufacturing and marketing of officially licensed memorial products such as caskets, urns, monuments, vaults and gift items, today announced that two of its official KISS™ burial casket models are now available.

"Our KISS™ caskets offer fans a unique expression of their love for this iconic rock band," said Nick Popravsky, VP of Sales & Marketing, Eternal Image.   "KISS™ fans worldwide have been awaiting these products, and we've even received product inquiries from as far away as The Netherlands recently."

These burial caskets are made of 20-gauge steel and feature iconic KISS™ images with a striking black interior fabric. Both head panels display classic KISS™ logos. 

The Premium Design model was revealed in a previous announcement. Its exterior is entirely encased in deluxe KISS™ graphics. 

The Standard Design model is being revealed for the first time today. Its graphic layout is more subtle compared to the Premium Design. Photos of this model can be viewed by clicking the second link below. 

Funeral industry professionals, please call Eternal Image directly at 248-932-3333 for additional product information. 

Consumers, please visit the following pages for ordering details:

Premium Model— http://www.store2.livenation.com/cgi-bin/WebObjects/Store.woa/wa/product?sourceCode=KISWEB&sku=KIS51272

Standard Model— http://www.store2.livenation.com/cgi-bin/WebObjects/Store.woa/wa/product?sourceCode=KISWEB&sku=KIS51271

About KISS

KISS, the legendary American rock band formed in New York City in 1972, is one of the most influential bands in the history of rock and roll. Their career milestones are staggering. KISS is one of America's top gold-record champions who recorded 37 albums over 36 years and has sold more than 80 million albums worldwide. Over thirty years of record-breaking tours around the globe include high-profile appearances at Super Bowl XXXIII, the 2002 Winter Olympics in Salt Lake City, the 2005 Rockin' The Corps concert dedicated to our troops in Iraq and Afghanistan, and, most recently, the 2009 finale of American Idol that boasted 30 million viewers.

The KISS legacy continues to grow, generation after generation. The unparalleled devotion and loyalty of the KISS Army to the "Hottest Band in the World" is a striking testament to the band's unbreakable bond with its fans. In 2009, KISS was nominated for induction into the Rock and Roll Hall of Fame. Sonic Boom, KISS' first album in 11 years and produced by Paul Stanley, is available at Wal-Mart, Walmart.com and Sam's Club. For additional information on KISS, visit www.KISSonline.com.

About Eternal Image

Eternal Image, incorporated in 2006, is headquartered in Farmington Hills, MI. The company is the first and primary manufacturer and marketer of licensed brand image memorial products. Currently, the company offers urns and caskets that feature licensed images from Major League Baseball™, STAR TREK®, Precious Moments™, the Vatican Observatory Foundation®, and the Collegiate Licensing Company. In 2010, Eternal Image formed a new division called the New World Gift Company. New World manages the design, manufacturing, and marketing of ancillary products such as liturgical candles, retail memorial candles, registry books, memorial prayer cards, and other gift items. For more information about Eternal Image or New World Gift Company, visit www.eternalimage.net, www.newworldgiftcompany.com, or call 1-888-6-CASKET. Also, you can join us on Facebook at www.facebook.com/eternalimageinc and on Twitter at www.twitter.com/eternalimageinc . Eternal Image is a public company traded on the OTC: Bulletin Board under the ticker symbol ETNL.

The Eternal Image, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7602

SAFE HARBOR STATEMENT

Statements in this news release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1993 and Section 21E of the Securities Exchange Act of 1934.

Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include but are not limited to risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," "forecasts," "potential" or "continue" or similar terms or the negative of these terms.

Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, such factors, including risk factors, discussed in the Company's Registration Statement on Form SB-2, as amended on Form S-1, See www.sec.gov . Except as required by the Federal Securities law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events, circumstances or changes in expectations after the date of this report.

The company has no obligation to update these forward-looking statements.

CONTACT: Investor Relations Contact:
         Tony Fazio, Cambridge Investor Relations; 781/214-9038

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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