updated 2/15/2011 9:17:22 AM ET 2011-02-15T14:17:22

  • Reliance will use Motricity's m-Core platform to enable a wide range of advanced services including M-Commerce, M-Advertising and Location Based Services
  • New R World to have Multi-lingual capabilities to break the language barrier

MUMBAI, India, Feb. 15, 2011 (GLOBE NEWSWIRE) -- Reliance Communications, India's leading telecom service provider, today announced its plans to roll-out a Next Generation Mobile Portal (R World) to deliver a host of futuristic Mobile Internet and Data Services to its over 125 million customers. Reliance will use Motricity's m-Core platform to deliver these advanced capabilities to help in fulfilling its vision of providing cutting-edge services and applications on its 3G, GSM and CDMA mobile platforms.

"The initial customer response to R World has been exceptional. We believe the future of mobile experiences is going to be based on the delivery of highly personalized offerings which include localized content, delivered to our customers in their native language," said Prashant Gokarn, Head – 3G Business, Reliance Communications. "Reliance is pioneering a new way of delivering personalized information anytime, anyplace and through any device. Motricity's m-Core Platform provides us the scale and the capabilities we need to deliver on this vision."

Breaking the language barrier, Reliance intends to offer a new multi-lingual R World that will offer personalization options in Hindi, followed by other popular regional languages.  R World is also designed to deliver high value and highly relevant content and applications on the mobile platform. Easy to access M-Commerce options and highly targeted M-Advertising capabilities are amongst the key futuristic features that Reliance intends to make available through the new R World.  R World will continue to evolve with emerging customer requirements and preferences.

"Motricity is pleased to continue to work closely with Reliance to evolve R World," said Ryan Wuerch, chief executive officer of Motricity. "Through the delivery of highly relevant experiences, Reliance will be in position to delight and retain its customers, and further monetize these offerings through the marketing of targeted mobile value added services, as well as, targeted mobile marketing and advertising campaigns."

Key features which Reliance intends to make available through R World:

  • Highly-targeted mobile marketing and advertising campaigns, to further monetize the mobile Internet experience
  • Localized regional content to serve individual consumer interests and tastes
  • Multiple language support, starting with Hindi, the native language of over 250 million Indians
  • Location-based services to help ensure users get what matters most to them based on where they are at any given time

February 15 Media Briefing & Events

Join Motricity and Reliance to learn more about R World:

Press Briefing at Mobile World Congress:

2:00pm – 3:30pm (CET), Motricity Booth, AV01

About Motricity:

Motricity (Nasdaq:MOTR) is a leading mobile data solutions provider exclusively focused on the rapidly growing mobile Internet market. It serves some of the world's largest mobile operators and enterprises, simplifying the mobile Internet and creating high value and highly relevant mobile experiences for consumers. Motricity helps companies leverage the power of mobility to make direct, personalized connections with their customers. For more information, visit www.motricity.com or follow the company on Twitter @ motricity.

The Motricity, Inc. logo is available at   http://www.globenewswire.com/newsroom/prs/?pkgid=7813

About Reliance Communications:

Reliance Communications Limited founded by the late Shri Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani Group currently has a net worth in excess of Rs. 64,000 crore (US$ 13.6 billion), cash flows of Rs. 13,000 crore (US$ 2.8 billion), net profit of Rs. 8,400 crore (US$ 1.8 billion).

Reliance Communications is India's foremost and truly integrated telecommunications service provider. The Company, with a customer base of over 130 million including over 2.5 million individual overseas retail customers, ranks among the top 4 Telecom companies in the world by number of customers in a single country. Reliance Communications' corporate clientele includes  2,100  Indian  and  multinational corporations,  and  over  800  global,  regional  and domestic carriers.

Reliance Communications has established a pan-India, next generation, integrated  (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire communications value chain, covering over 24,000 towns and 600,000 villages.  Reliance Communications owns and operates the world's largest next generation IP enabled connectivity infrastructure, comprising over 277,000 kilometers of fibre optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.

CONTACT:  Motricity
          Jennifer Morgan
          +1 425.638.8375
          Mobile: +1 206.931.4559
          Jennifer.Morgan@motricity.com

          Reliance Communications
          Gaurav Wahi
          Mobile: +91 9322904680
          Gaurav.Wahi@relianceada.com

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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