updated 2/15/2011 4:16:12 PM ET 2011-02-15T21:16:12

BEND, Ore., Feb. 15, 2011 (GLOBE NEWSWIRE) -- Children's outdoor retailer, PLAY OUTDOORS, announces the launch of its first family "how to" webisode featuring the art of family cycling. Produced by Rage Film Productions, the video takes a tongue in cheek approach to the reality of a family outing on two wheels. The video will launch on the PLAY OUTDOORS YOUTUBE channel  www.youtube.com/PLAYOUTDOORSTV  March 15, 2011 and will be aired via an exclusive first look at the Global Green Oscar Party in Los Angeles, California on February 23rd.  The first of what will be a satirical series of family webventures, the webisodes are sure to cement PLAY OUTDOORS as the place to equip kids for outdoor ruckus. 

Click here for Teaser:  www.youtube.com/PLAYOUTDOORSTV

As the leading authority on all things outdoors for kids, founding partner, and CEO, Sarah Laufer states, "We think this is a perfect way to share the realistic and often funny perspective of an outdoor family experience one family at a time." 

Laufer states, "This partnership makes perfect sense. We are passionate about Global Green's Green Schools Initiative.  Green Schools Initiative provides resources and ideas for parents, teachers and communities to create healthier school environments for students and our planet.  As a Corporate Sponsor we are sharing in the importance of this model. We are excited to take this opportunity to share a first look at our unique video in its entirety within a platform that challenges media and the entertainment industry to create community based solutions for the world we live in.  We are all about parents getting their kids outside; as a family, and as a community."

The PLAY OUTDOORS brand is all about parents talking to other parents about what their kids need, fortunately these adults have not forgotten what it's like to be a kid.  Nowhere is this more evident than the company's tagline by which it stands: RUCKUS READY!  PLAY OUTDOORS invites all to explore their "outer" child by providing RUCKUS READY tested and approved gear for getting out; biking, building forts, hiking, snowboarding, skateboarding, camping, and more.  Laufer states, "Highlighting the mischief inherent in kids – of all ages – 'ruckus' carves a unique position for us in that we offer something that no one can come close to and we do it with conviction."

While PLAY OUTDOORS encourages outdoor ruckus, the company also recognizes that we won't have our outdoor playground for long if we don't treat it nicely.  Laufer continues, "Through fostering a connection to the outdoors PLAY OUTDOORS is leading the way to creating the next generation of environmental stewards because it's our connection to nature that inspires us all to protect it."

About Play Outdoors

Launched in 2008, founding partners Sarah Laufer and Justin Rae were committed to sharing their love of the outdoors with the rest of the planet. PlayOutdoors.com and its flagship store located in Bend, Oregon; offer families a unique community and shopping experience through selling top quality kids' outdoor clothing and gear, made by trusted brands, all in one place. With the Play Outdoors Ruckus Ready Guarantee, even the most discerning outdoor enthusiast or rookie camper can feel confident with the best-in-category products, and advice from seasoned outdoor family experts who answer questions about the best gear for raising ruckus.  For more information please visit www.playoutdoors.com

About Global Green

Global Green USA – the American arm of President Gorbachev's Green Cross International – was founded by Diane Meyer Simon in 1993, and is a national leader in advocating for smart solutions to climate change. For more than 15 years, Global Green's LEED-accredited staff has spearheaded applying green building technology to schools and affordable housing, while advancing groundbreaking solar, green building, and energy efficiency legislation in California, other states, and at the national level. Global Green has helped green nearly $20 billion nationally in affordable housing, school, and municipal building construction that saves energy, reduces CO2 emissions, improves health, and creates green jobs. Global Green is the only national environmental group headquartered in Southern California and has offices in New Orleans, New York City and Washington, DC. 

Marla White:  mwhite@snlc.net

SnL Communications

1700 Sawtelle Blvd. #111

Los Angeles, CA 90025

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