updated 2/16/2011 7:46:59 AM ET 2011-02-16T12:46:59

ASHBURN, Va., Feb. 16, 2011 (GLOBE NEWSWIRE) -- Reach Messaging Inc., (OTCBB:RCMH), a leading developer of industry specific mobile phone application and platform technology, today announced the Company has unveiled its turnkey proprietary advertising solution for mobile ad publishers that it refers to as an interactive ad solution.

Due to its proprietary ad execution technology, the Company states that its new mobile ad technology is able to provide publishers with a better return on investment than existing platforms such as AdMob and iAd. Reach Messaging offers Software Development Kits (SDK) that allow its technology to be used for mobile applications developed for both the iPhone and the Android and unlike existing ad platforms, does not charge publishers any fees for "house" or proprietary ads that they run about their companies. Perhaps the most significant feature of the Company's mobile ad technology is that it allows readers to "share" ads via email and social media outlets such as Facebook and Twitter.  

"Our mobile ad technology is truly a turnkey solution that provides a tremendous value proposition and functionality to mobile ad publishers that they have never seen before. Due to our proprietary ad execution, our solution generates a significantly higher CPM and CTR, which are the primary metrics by which this technology is priced and rated, than the platforms that exist today. Also, when you use our interactive ad solution as a publisher, you are exposing your ad to potentially viral and exponential exposure through our solution's feature that allows viewers to share ads with their friends and family via email, Facebook and Twitter. This is the first time this has been able to be done and we believe it has the potential to completely transform the mobile advertising space," commented Shane Gau, CEO of Reach Messaging. 

"Additionally, users of our interactive ad solution can publish 'house' or proprietary ads absolutely free where it costs money with the current leading platforms and IAC allows for developers and publishers to use this technology for both iPhone and Droid apps," continued Gau.  

About Reach Messaging, Inc.

Reach Messaging Holdings Inc. helps companies extend their brands through customized mobile applications and Bots used on instant messaging (IM) platforms. Since 2007, Reach Messaging has been in the Bot development business for America Online (AOL), which operates on the AOL Instant Messenger (AOLIM). The Company is transitioning to the mobile applications market and is currently developing a variety of apps for social media platforms including Facebook and all of the major mobile devices such as the iPhone, BlackBerry, Android and Digital Signage.

For more information, please visit www.reachmessaging.com .

Safe Harbor Statement

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, including, without limitation, those with respect to the objectives, plans and strategies of the Company set forth herein and those preceded by or that include the words ``believes,'' "expects,'' "given,'' "targets,'' "intends,'' "anticipates," "plans,'' "projects,'' "forecasts'' or similar expressions, are "forward-looking statements." Although the Company's management believes that such forward-looking statements are reasonable, it cannot guarantee that such expectations are, or will be, correct. These forward-looking statements involve a number of risks and uncertainties, which could cause the Company's future results to differ materially from those anticipated. The Company assumes no obligation to update any of the information contained or referenced in this press release.

CONTACT: Shane Gau
         Reach Messaging, Inc.

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved


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