updated 2/16/2011 12:17:02 PM ET 2011-02-16T17:17:02

SCOTTSDALE, Ariz., Feb. 16, 2011 (GLOBE NEWSWIRE) -- At American International Toy Fair, New York -- SqwishLand™, the massive multiplayer online game and children's toy property which originated the soft; squishy collectible craze, today announced the appointment of TK Brand Group as the exclusive worldwide licensing agent for the brand.

New York-based TK Brand Group, founded by Tamra Knepfer, a 20-year-veteran of licensing, marketing, and brand management, will head the brand's licensing and development efforts concentrating on key categories with products where the SqwishLand.com site can add value to licensees' efforts.

Speaking from the floor of the New York International Toy Fair, Dax Logue, co-founder of SqwishLand, said, "We are delighted to welcome Tamra to our team. Her experience and strong reputation in the industry, as well as her broad knowledge and network of contacts across licensees, licensors, retailers, marketing and creative service providers, industry insiders, and international sub-agents will prove invaluable as we transition SqwishLand into the licensing space."

Tamra has previously worked for brand powerhouses such as Disney Consumer Products, Sesame Workshop, American Greetings Properties, Rodale, Chorion Silver Lining, and Peanuts Worldwide, as well as start-ups such as Mommy & Me, Inc.

SqwishLand.com has grown to become one of the fastest growing virtual worlds for kids, amassing over 750,000 active monthly users since its launch in August 2010. The growth has been driven by the massive distribution of game codes through the patented method of delivery through encapsulated products.

About SqwishLand™

SqwishLand LLC is a joint venture between Brand Vending of Scottsdale, AZ and FunGuy Studios of Phoenix, AZ. The company distributes over 500 different collectible soft 'n squishy characters and other toys based on its hugely popular online game SqwishLand.com. The company develops SqwishLand in three ecosystems, off line (physical goods), online (virtual world, online gaming, facebook and YouTube) and mobile (iTunes Apps and Android). It is the first truly integrated toy and entertainment line for 6 - 13 year old kids. The company is based in Scottsdale and has offices in Melbourne, Australia and a development studio in Manila, Philippines.

The SqwishLand logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=8768

About TK Brand Group

TK Brand Group, LLC is a full-service boutique licensing agency and brand marketing consultancy. Founded by industry veteran Tamra Knepfer in 2010, TK Brand Group offers licensing representation and consulting for intellectual property owners/licensors, manufacturers/licensees, retailers, and media providers. With a specialty in children's media and character-based properties, TK Brand Group also serves a broad array of clients including artist Wendy L'Belle Brand's Ugly Little Empire™ and L.A. TUDE™, Ellen Crimi Trent's Schoolies™, comic book property Lenore™, by Roman Dirge, PBS/Comcast's Sprout™, American Greetings Properties, apparel manufacturer Logotel®, and Tavistock Restaurant Group. With brand management at the forefront of its efforts, TK Brand Group carefully plans and tactfully executes to secure the right partnerships across all product and service categories and media platforms, across all retail channels, to maximize product sales and build brand equity. TK Brand Group -- Where Brands Come First™. Learn more about TK Brand Group at www.tkbrandgroup.com or email info@tkbrandgroup.com for more information.

CONTACT: KidStuff Public Relations
         Lisa Orman
         608-767-1102
         lisa@kidstuffpr.com

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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