updated 2/22/2011 9:18:02 AM ET 2011-02-22T14:18:02

SAN FRANCISCO, Feb. 22, 2011 (GLOBE NEWSWIRE) -- YesDTC Holdings, Inc. (OTCBB:YESD), a direct-to-consumer marketer and global distributor of consumer goods and products today announced its Asian operating division, YesDTC Asia Ltd., has reached an agreement with Mannings Drugs in Hong Kong to distribute the NutriFusion nutraceutical supplement product in up to 300 stores. Earlier this year, YesDTC announced it will serve as the exclusive direct-to-consumer and retail distributor for this product throughout the world. Mannings is well known in Hong Kong as the highly popular health and beauty chain with the most extensive network of drug store locations, recognized as the "No.1 Most Preferred Brand" for seven consecutive years (2004-2010) in key market surveys.

"This is a tremendous opportunity for us to further penetrate the Asian markets," commented Joseph Noel, CEO of YesDTC. "NutriFusion will join PureSleep as our second Asian initiative, both of which we believe hold tremendous revenue generating potential. We have already designed new Chinese packaging and are very close to finalizing print advertisements that will support this new retail effort. We expect it to be on store shelves over the next two months."

Mr. Noel continued, "We are quickly realizing that Chinese consumers place a very high value on ultra-premium quality, American-made products. NutriFusion has received FDA GRAS certification, whereas many vitamin products on Chinese store shelves today actually have questionable ingredients and no government oversight certifications.  We believe Chinese consumers will take great comfort in knowing that they can receive important vitamins and phytochemicals in a product made from 100% California grown fruits and vegetables.  We are also finding an extremely high level of interest in our FDA-cleared PureSleep anti-snoring product due to its being manufactured from 100% American made composite plastic materials, unlike other competing devices on the market today that have no governmental clearances and are manufactured using Chinese produced plastics." He concluded, "With a vastly superior product that will be offered at a similar price point, we believe our PureSleep marketing initiative can be highly successful and profitable for our Company and its shareholders."

NutriFusion is an easy-to-consume capsule and chewable nutraceutical supplement product containing food-based supplements derived from 100% California grown fruits and vegetables. To achieve its premium nutritional results, NutriFusion utilizes patented freeze dried technology that prevents oxidation and degradation of the supplement.  This process preserves and retains the natural vitamins, minerals and phytochemicals that comprise the important, vital nutrients contained in fruits and vegetables.  Each NutriFusion capsule provides the equivalent nutrition of five servings of fruits and vegetables.

YesDTC's growing product portfolio currently includes the NutriFusion line of easy-to-consume capsule and chewable nutraceutical supplement products; WordSmart, the knowledge and vocabulary building program sponsored by Alex Trebek of Jeopardy!; PureSleep Asia, the U.S. FDA-cleared anti-snoring dental device for the treatment of snoring; SimplyMusic(TM), the playing-based music education system; and MediPendant(TM), the only speak and listen through the pendant medical alarm system. The Company's infomercials for SimplyMusic, MediPendant, and WordSmart can be seen at the following links, respectively, www.trysimplymusic.com, www.medipendant.com, and http://www.vimeo.com/16363930. More information on NutriFusion can be seen at www.nutrifusion.com.

About YesDTC Holdings, Inc.

YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), internet and retail marketing programs. The Company brings a unique set of skills to this market space. YesDTC combines both the creative talents and financial acumen needed to create a total package for direct-to-consumer marketing programs. Importantly, the Company also maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials. SMW's track record is impressive, with nearly $1.0 billion in revenues generated and a high profile list of industry awards and recognitions. Specifically, SMW campaigns include Tempur-Pedic, Guthy-Renker, Sony, 24-Hour Fitness, Rhino Records, HarperCollins and PureSleep, among many others. More information on YesDTC Holding can be found at www.yesdtc.com and additional information on Schulberg Media Works can be found at www.smw.tv .

Forward-Looking Statements

Certain statements in this press release may constitute "forward-looking statements" that involve risks and uncertainties. These include statements about our expectations, plans, objectives, assumptions or future events. You should not place undue reliance on these forward-looking statements. Information concerning factors that could cause our actual results to differ materially from these forward-looking statements can be found in our periodic reports filed with the Securities and Exchange Commission. We undertake no obligation to publicly release revisions to these forward-looking statements to reflect future events or circumstances or reflect the occurrence of unanticipated events.

CONTACT: YesDTC Holdings, Inc.
         Christian Kirsebom
         (925) 247-6666

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved


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