updated 2/23/2011 9:16:26 AM ET 2011-02-23T14:16:26

Key Messages:

  • Crucial.com earns the Shopzilla 2010 Circle of Excellence award for providing outstanding customer experiences throughout the year as rated by customers.
  • This is the 3rd consecutive year that Crucial.com has earned a Shopzilla Circle of Excellence award.
  • Crucial.com is one of only 32 European online merchants to win the award, and one of just 10 from the UK.








Multimedia Elements:          

GLASGOW, United Kingdom, Feb. 23, 2011 (GLOBE NEWSWIRE) --  Crucial.com, a leading online computer memory upgrade destination, received a coveted Shopzilla 2010 Circle of Excellence Award. The award recognizes online retailers that provided outstanding customer experiences throughout the past one-year period, as rated by their own customers. This prestigious annual award is based on ratings submitted by buying customers immediately after purchase and again after order receipt. The award recognizes the very best online retailers with high customer satisfaction ratings across seven metrics including the shopping experience, order delivery, product, and customer support.

The Shopzilla 2010 Circle of Excellence award was received by only 32 online retailers across Europe. Furthermore, this is the third time that Crucial.com has won a Circle of Excellence award for its UK online store, and is one of only 10 UK online merchants selected from more than 2.000 retailers to receive the accolade.

"Providing outstanding and excellent customer service has always been a core value at Crucial.com," commented Roddy McLean, marketing director at Crucial.com. "In addition to offering a wide selection of award-winning products, our site offers innovative and easy-to-use online tools to ensure our customers find exactly what they need quickly and effortlessly. Winning this award three years in a row is validation that customers are truly satisfied with their experience."

The Circle of Excellence is awarded to retailers that achieved the highest scores in each of following seven key satisfaction indicators, with Crucial.com/uk achieving an impressive overall rating of 9.4 out of 10.0:

  • Overall satisfaction at the point of sale
  • Product selection
  • Ease of finding what the customer is looking for
  • Repurchase intent after order receipt
  • Product met expectations after order receipt
  • On-time delivery
  • Customer support

The Crucial.com team believes that its comprehensive customer and product support options have earned it consistently high scores year after year. Crucial.com customers receive support before, during, and after their purchase. The Crucial Memory Advisor™ and Crucial System Scanner online tools help customers find the right memory for their system and offer a 100% compatibility guarantee, and our UK-based customer support call centre is available should users have any questions or problems. Additionally, many Crucial memory products have a limited lifetime warranty and now offer an extended 45-day money back guarantee. Customers can get started by finding a guaranteed-compatible memory upgrade option online at www.crucial.com/uk .

Crucial.com is part of Micron Technology, one of the world's leading providers of advanced semiconductor solutions.

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About Lexar Media

Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar® and Crucial brand names. Lexar Media offers products in all major flash and DRAM memory categories, including USB flash drives, innovative backup drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. Under the Crucial brand, Lexar Media offers industry-leading solid-state drives (SSD) and more than 250,000 DRAM memory upgrades for 50,000 computer systems. For more information about Lexar brand products, visit www.lexar.com , and for Crucial brand products, visit www.crucial.com .

Lexar Media is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.

Lexar. When Memory Matters.™

The Lexar/Crucial logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6945

The Crucial logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=8353

About Micron

Micron Technology, Inc. is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets a full range of DRAM, NAND and NOR flash memory, as well as other innovative memory technologies, packaging solutions and semiconductor systems for use in leading-edge computing, consumer, networking, embedded and mobile products. Micron's common stock is traded on the NASDAQ under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com .

The Micron Technology, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6950

----------------------------------------------------------------------

©2011 Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar and When Memory Matters are trademarks or registered trademarks of Lexar Media, Inc. Crucial, and their respective logos are trademarks of Micron Technology, Inc. All other brand or product names are trademarks or registered trademarks of their respective holders.

CONTACT: Media Contacts:
         UK Contact:
         Joan Lunny
         Crucial
         +44 (0) 1355 586130
         crucialeupr@micron.com
         www.crucial.com/uk

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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