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updated 3/14/2011 2:10:34 PM ET 2011-03-14T18:10:34

Today, Playstation users will have a unique opportunity to watch the final liftoff of NASA's Discovery Shuttle through PlayStation Home on their PlayStation 3 entertainment systems.

This afternoon's (Thursday, Feb. 24 at 4:50 p.m. EST) launch is the first live streaming event to be offered by Sunset Yacht, a premium personal space from LOOT, Sony DADC's interactive entertainment development team.

Users will be able to chat via Bluetooth headsets with others watching the launch - all from inside the PlayStation Home social gaming environment.

"The launch of the space shuttle Discovery provides a wonderful opportunity to introduce people to the fun of social viewing," said LOOT Managing Director David Sterling. "Users can share this experience with their friends, regardless of where those friends happen to be in the world."

Beginning at 1:50 pm Pacific Time, a live stream of the final liftoff of Space Shuttle Discovery will be broadcast on the newly created NASA TV Channel of the LOOT Sunset Yacht (formerly known as the Amaterasu).

The shuttle Discovery will be delivering and installing two systems, and providing critical spare components to the International Space Station, on what will be the 35th shuttle mission to the station.

"We're excited about this new way for people to experience the exhilaration of human spaceflight as part of a larger community," said David Weaver, NASA associate administrator for the Office of Communications. "In addition to the other two shuttle launches planned for April and June, NASA looks forward to sharing more of our endeavors with PlayStation users."

NASA Television also will cover shuttle Discovery's launch For NASA TV streaming video, scheduling and downlink information, visit: http://www.nasa.gov/ntv

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