updated 2/25/2011 5:47:15 AM ET 2011-02-25T10:47:15

NEW YORK, Feb. 25, 2011 (GLOBE NEWSWIRE) -- The launch date has been set for the arrival of the World's Most Versatile Cleaning Solution™, Winning Colours® Stain Remover, to New York's popular Duane Reade pharmacy outlets. Winning Brands Corporation (Pink Sheets:WNBD) (Frankfurt:WMU) announces that 50,000 Winning Colours sample pocket packs will be handed to New Yorkers in person at high profile public locations in Manhattan for three days during the week of March 14, 2011 to fast-track consumer awareness of Winning Colours in the New York City market. Winning Colours is targeted to be on the shelves of approximately 100 participating Duane Reade stores by that time. This development is a milestone in the young life of the Winning Colours brand as it advances from being relatively unknown in the USA to gaining a presence in large retailers. 

A photo accompanying this release can be found at: https://www.issuerdirect.com/corporate/mediaroom/69110

"We are seeing the emergence of a terrific brand in the model of the classic success story. Early adopters of Winning Colours have discovered its convenience and versatility – and they have become strong fans," remarks Winning Brands CEO, Eric Lehner. "Our goal is that Winning Colours Stain Remover becomes the favourite product in its category. Positive feedback from an exceptionally wide range of consumer lifestyles proves that this is possible. All that's required now is shelf space in America's leading retailers. That's why we are deeply grateful to Duane Reade as a leading retailer. It takes moxie to introduce consumers to an unknown product based on its merits, before people even know about it. That's leadership," Lehner concludes.

Sampling locations may include Times Square, Grand Central Station or the Port Authority depending upon weather and circumstances. Corresponding to the event, Duane Reade will place shelf tags in the participating Manhattan stores highlighting the product. The single-use samples will be contained in a Duane Reade bag that includes product literature. The program will be executed by a professionally trained event team. 

ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is a manufacturer of advanced cleaning solutions, including Winning Colours Stain Remover – an alternative to conventional solvents. The innovative stain remover has unusual characteristics that are much discussed in social media such as YouTube. Winning Colours Stain Remover is intended by Winning Brands to become the world's favourite stain removing solution because of its remarkable skin-friendliness, versatility and economy when diluted with water. Winning Colours Stain Remover also uses 90% less packaging than conventional cleaners by being super-concentrated, enabling consumers to throw away 1/10 the quantity of cleaning solution packages into the waste stream. 

ABOUT DUANE READE: Duane Reade has grown to become the most recognized drugstore chain in metropolitan New York. Today, the Company operates over 253 stores in commercial and residential neighborhoods throughout New York. Duane Reade's conveniently located stores carry an extensive assortment of items, including those from the pharmacy as well as vitamins, nutritional products, cosmetics, greeting cards and photo processing. Duane Reade is a business unit of Walgreens. Walgreens is the nation's largest drugstore chain operating approximately 7,670 drugstores in all 50 states, the District of Columbia and Puerto Rico.

Winning Colors/Winning Colours is a registered trademark, and the phrase "World's Most Versatile Cleaning Solution!" is a trademark of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation.

CONTACT: PRODUCT INFORMATION and INTERVIEWS:
         Winning Brands Corporation
         www.WinningBrands.com
         www.WinningColours.com
         11 Victoria Street, Suite 220A
         Barrie, Ontario, Canada L4N 6T3
         Tel: (866) 722-3542
         Fax: (705) 737-9793
         Executive Assistant to the CEO:  Maggie Jarvis
         maggie@winningbrands.ca

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