updated 3/1/2011 10:16:34 AM ET 2011-03-01T15:16:34

SANTA MONICA, Calif., March 1, 2011 (GLOBE NEWSWIRE) -- Encore Brands has begun shipping and sales of its flagship brand Ecstasy Liqueur in California following the addition of a first class outside sales team in the state.  

Featured in magazines like InStyle and Ocean Drive, it has been highlighted for its great flavor and sex appeal. Ecstasy is a unique 70 proof premium spirit unlike anything else. Clear in color, with a unique pomegranate flavor, it is easily mixed or consumed straight up over the rocks.

Together with its distributors partners, Encore will begin to build the brand in northern and southern California before moving East across the country.

This is an important step in establishing the premium spirit brand in the West where cordial sales in California were solid last year, estimated at nearly $100 million in the state, according to Nielsen data.

Encore will be adding additional key states in the West including AZ, NM, and NV shortly. Encore will begin initial marketing and PR efforts for Ecstasy to help build brand awareness and trial at retail locations throughout the state.

About Encore

Encore Brands Inc. (OTCBB:ENCB) is a Nevada Corp. with offices in Santa Monica, California. The company was founded with the desire to create and acquire unique beverage brands. By leveraging a network of distributors and sales people, Encore Brands is developing its beverage portfolio including the unique 70 proof pomegranate spirit Ecstasy Brand Liqueur. www.encorebrands.com

The Encore Brands Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=8819

CONTACT: Alex McKean

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved


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