updated 3/1/2011 5:17:05 PM ET 2011-03-01T22:17:05

Cafe Rio Wins Award Based on Customer Service, Customer Reviews, and Dining Experience

SALT LAKE CITY, March 1, 2011 (GLOBE NEWSWIRE) -- Cafe Rio Mexican Grill was voted the No. 1 Quick-Serve Restaurant (QSR) Chain in the nation, winning the Sandleman & Associates "Quick-Track Award."

The Quick-Track Award is the top honor for a QSR Chain, going to the company rated highest in customer reviews, dining experience, taste of food, customer service, speed of service, and value.

Naturally, as Cafe Rio's customer feedback management supplier, Mindshare Technologies feels equally honored with Cafe Rio's success.

"To see our long-time friends at Cafe Rio take advantage of real-time customer feedback is like helping an Olympic medalist get the Gold," said Richard Hanks, President of Mindshare Technologies. "Not only does Cafe Rio have some of the highest customer satisfaction and loyalty ratings, but they also continue to improve!   Cafe Rio employees love to serve their customers, and for them, that's what success is all about.  We're so tremendously happy for them."

Cafe Rio hired Mindshare Technologies in 2004 to provide customer feedback management and real-time reports.  As soon as a Cafe Rio customer takes a satisfaction survey, Mindshare's system analyzes and categorizes the data from that survey and instantly reports it to the Cafe Rio location manager, helping them quickly take action to improve their customers' experience.

Over the years, the two Utah-based companies have grown tremendously, finding nationwide success together. Cafe Rio is one of Mindshare's longest-tenured clients.

To win the Quick-Track Award, Cafe Rio beat out worthy competitors Chipotle, In-N-Out Burger, Chick-fil-A, and Pei Wei.

"Much of our success in winning this award is due to the excellent customer feedback system that Mindshare provides us," said Bob Nilsen, Cafe Rio CEO. "Without Mindshare's real-time reports and tools, we wouldn't be able to capitalize on our customers' feedback. We love their tools and technology and have been relying on Mindshare for seven years. We also love the support and insights that Mindshare's professionals provide to make us even better. Customers are our main focus, and Mindshare significantly helps us utilize their voices."

For more information about Mindshare Technologies, visit www.mshare.net . For more about Cafe Rio Mexican Grill, visit caferio.com.

Zach Zavoral, Head of Public Relations

(801) 743-7304

zzavoral@mshare.net

About Mindshare Technologies:

Mindshare drives operational improvement. Using Mindshare, companies improve operational excellence, foster consumer satisfaction, build customer loyalty, and support employee retention. Our industry experts guide clients in building comprehensive enterprise feedback management (EFM) solutions. Mindshare's proprietary survey technology captures the voice of the customer in real-time and immediately transforms it into actionable intelligence through powerful and incisive reporting. Mindshare serves more than 25 different industries including travel, hospitality, restaurant, financial, salon, automotive, and retail. For information, visit www.mshare.net .

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