updated 3/1/2011 5:17:05 PM ET 2011-03-01T22:17:05

LOS ANGELES, March 1, 2011 (GLOBE NEWSWIRE) -- Does your child's dentist go the extra mile for smiles, taking pediatric dental services beyond conventional practice and making them available to uninsured, needy families in the community?

As part of its national Crusade Against Cavities, FireFly toothbrush is launching a nationwide contest to honor pediatric dentists for their charitable work with kids.

"Tooth decay is one of the most common chronic childhood diseases, and it accounts for more than 52 million school hours missed every year. It is dramatically on the rise, and of particular concern in underserved communities," says Puneet Nanda, president of Dr. Fresh, Inc., maker of the FireFly light-up timer toothbrushes that encourage kids to brush thoroughly.

Dentists can be nominated by their patients, patient's families, by a staff member, or by a peer.  The contest runs through May 1, 2011. To nominate someone, visit www.fireflytoothbrush.com or www.drfreshdental.com and submit a 100-word statement on why this dentist deserves the honor.  The winner will receive 10,000 toothbrushes to be donated to a dental charity of his/her choice and airfare and hotel accommodations to the American Academy of Pediatric Dentistry 64th Annual Session in New York City in May 2011.

"Many pediatric dentists are stepping up to the plate to stem the problem by providing low cost and/or free exams, cleanings, sealants, fluoride treatments, restorations and other services as needed, at free clinics or within their own practices.  We're in need of more heroes like these, and by honoring one we hope to bring further attention to this issue," Nanda adds.


Dr. Fresh, Inc., one of the fastest growing oral care companies in the U.S., is the developer of over 250 different quality and cost-effective personal care products.  Established in 1998, Dr. Fresh offers quality personal care products from its top-selling Firefly® flashing toothbrush for kids to Binaca® breath freshening products.  With broad international business, Dr. Fresh maintains manufacturing facilities in the U.S, China and India.  From molding to packaging, all production procedures are carried out in-house with state of the art machinery to maintain the highest standard of quality control, producing over 100 million toothbrushes per annum.  Dr. Fresh is located in Buena Park, CA.

Contact: Layla Rafael

Light Years Ahead



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