updated 3/1/2011 6:46:05 PM ET 2011-03-01T23:46:05

HOUSTON, March 1, 2011 (GLOBE NEWSWIRE) -- Prohotel International today announced the appointment of Philip Vidal as Vice President of Operations. In his new role, Vidal is responsible for overseeing operations of all Prohotel managed properties, including Pico Bonito in La Cieba, Honduras, Guaycura Boutique Hotel & Spa in Todos Santos, Mexico, Esencia Estate in Riviera Maya, Mexico, and Casa Bonita Tropical Lodge in Dominican Republic. He will oversee all operational functions, including hiring & management of hotel staff, budgeting & financial management, creating & enforcing business objectives & goals, and managing projects & renovations among other duties. Vidal will continue as the General Manager of Esencia Estate during his transition, where he will hand over his current day to day duties to his second in command. As the Vice President of Operations for Prohotel he will still oversee Esencia among the other properties.

"As General Manager of Esencia, Philip has proven to be a valuable asset to Prohotel," said Samir Saab, CEO of Prohotel International. "He has managed to lower Esencia's operational costs by 10% without sacrificing its reputable high-quality and personal service.  I am delighted Philip has chosen to take on this new role and I am confident his extensive experience and proven success will help strengthen our focus on hotel operations."

Vidal brings with him 28 years of experience in the hospitality industry of which 10 of those years have been working with small luxury properties.  "I am excited to take on this new position within Prohotel and use my experience to convert existing operations to function efficiently, while controlling expenses and maintaining a quality of personal service second to none," said Vidal.  Prohotel has been known to integrate properties into their environment, while offering a service that is beyond expectations.  The idea is for Vidal to bring other Prohotel managed properties to a higher level, while still allowing them to retain their personality and charm.

With new projects in Buenos Aires, Argentina and Santo Domingo, Dominican Republic in the works, Prohotel plans to double its portfolio by the end of the year. Vidal will play a crucial part in Prohotel's expansion, helping to successfully position these new projects in the luxury hotel market.

"Although I have been attracted to and have worked for large international hotel companies in the past, my true passion lies with the small hotel," said Vidal. "I have always enjoyed the ambiance of small quaint hotels offering personalized service. Whether it is an inn situated in England, a bed & breakfast in NapaValley or a small hotel on the coast, they all have a common denominator –attention to detail, allowing guest to really relax and enjoy their vacation.  At Esencia,with the passion of our staff, we have mastered that."

Media Contact:

Laura Suttles

Prohotel International Inc.

1.713.528.7862

pr@prohotels.com

About Prohotel International:

Prohotel International is a fully integrated hospitality company, founded in 1989, that  markets operates develops, and  repositions  boutique hotels in select markets worldwide. With foresight, unrivaled expertise, and strong industry relationships, the company has transformed luxury properties that now revel in international consumer demand and client profit. Prohotel's portfolio includes several award winning small luxury properties such as, Esencia Estate in the Riviera Maya, Mexico, Hotel Guaycuara in Todos Santos, Baja California, Casa Bonita in the Dominican Republic,  The Derby Hotel Collection  in Spain and handles the marketing for the brand of  Small Luxury Hotels  in Latin America.

Prohotel headquarters in Houston, TX, and has offices in Toronto, Canada, Mexico City, Mexico, and Buenos Aires, Argentina. For more information about Prohotel International, visit  www.prohotels.com .

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The following pictures are available for download:

[Image] Philip Vidal

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