updated 3/4/2011 11:17:07 AM ET 2011-03-04T16:17:07

STAMFORD, Conn., March 4, 2011 (GLOBE NEWSWIRE) -- HomeServe USA —the nation's leading provider of emergency home repair plans for homeowners—has announced a new initiative to make certain its consumer direct mail marketing efforts, often done in tandem with a local utility or regional service provider—are clear, concise ... and leave no room for misunderstanding.

"We constantly refine our marketing materials by monitoring and evaluating prospect and customer input," noted Myles Meehan, senior vice president of HomeServe USA. "It's a highly valuable method to make sure our information and messages are clear, concise—and consumer friendly."

Meehan noted the importance of this given the nature of HomeServe's business. "We primarily work with local utilities—be it water, electricity, gas—to reach homeowners with our unique service offering," observed Meehan. "That entails using the utility's brand in communicating the information. We do this with the full approval and input of our partner."

"That said, we want to make certain prospective customers understand who we are; what the offering is—and how their utility fits in with our service," Meehan noted. "It's HomeServe's intention to continuously improve so that we clearly articulate and delineate that information in customer direct mail correspondence. To that end, we are assuring that consumer best practices are followed in all of our communications."   

"We're in a serious business," Meehan stated. "We protect homeowners from a variety of unexpected household emergencies—and it's vital we engender their trust. I believe this program will help ensure their faith in us, our utility partners—and our offerings."

HomeServe USA covers more than 800,000 homeowners in 36 states across the nation, providing vital protection against and inconvenience of water, sewer, electrical and other emergency home repair. It is the fastest growing company in the field of utility branded repair service plans.

About HomeServe

Home Service USA Corp (HomeServe) is an independent provider of homeowner assistance services. The company was established in 2003 and has grown to protect more than 800,000 homeowners holding 1.2 million service plans across 36 states against the expense and inconvenience of water, sewer, electrical and other home emergencies. HomeServe dedicates itself to being a customer focused company offering best practices in marketing and service. For more information about HomeServe, please go to www.homeserveusa.com

CONTACT: David Kalson
         Phone: 212-994-7513
         Email: David.Kalson@rfbinder.com
         Bridget O'Neill
         Phone: 212-994-7587
         Email: Bridget.Oneill@rfbinder.com

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