updated 3/7/2011 7:15:52 AM ET 2011-03-07T12:15:52

TORONTO, March 7, 2011 (GLOBE NEWSWIRE) -- American Rare Earths & Materials (OTCQB:AREM), a leader in commercializing Rare Earth metals, announced today that its new line of Carrot Stix has received best product award from the Outdoor Magazine.

Outdoor Magazine, one of the most read and respected outdoor magazines in North America has named the Carrot Stix Micro Guide as its 2011 Editor's Choice. "It is a big honor to be recognized by such an esteemed publication," says Dr. Nataliya Hearn, CEO of American Rare Earths & Materials, the parent company of Carrot Stix. "From the beginning we set out to be a company who was continually searching for the best technology to help anglers and our customers have appreciated that. This award further demonstrates our commitment to producing the best product on the market," continued Dr. Hearn.

Carrot Stix is no stranger to awards and innovation. Since bursting on the fishing scene in 2007, Carrot Stix has grabbed the top industry honors for their rods including Best of Show, Best Freshwater and Best Saltwater rods at ICAST, the world's largest sportfishing show.

Outdoor Life's 'Tested and Reviewed Gear' article appears in its March issue and is available throughout North America.

About American Rare Earths & Materials

American Rare Earths & Materials (OTCQB:AREM) is a leader in commercializing Rare Earth metals and quickly delivering revolutionary new products to consumer and industrial markets. The company is focused on low-risk, high-return, high-demand industries that use Rare Earth metals including aerospace, alternative energy, automotive, power transmission, shipbuilding, and transportation as well as selected consumer markets (sporting goods equipment). The company also develops advanced chemicals and materials. American Rare Earths & Materials is committed to becoming American's best and most reliable source for Rare Earth metals and advanced chemicals and materials and to fully leverage the global mega-trends in these categories. For more information, visit www.americanrare.com .

Forward-Looking Information

The information set forth above includes "forward-looking statements" as outlined in the Private Securities Litigation Reform Act of 1995 and Section 21E of the Securities Exchange Act of 1934. Words such as "anticipate," "estimate," "expect," "project," "intend," "may," "plan," "predict," "believe," "should" and similar words or expressions are intended to identify forward-looking statements. Investors should not place undue reliance on forward-looking statements, and the Company undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements reflect the present expectation of future events of our management and are subject to a number of important factors, risks, uncertainties and assumptions that could cause actual results to differ materially from those described in the forward-looking statements. These factors and risks include, but are not limited to the Cautionary Statements and Risk Factors, filed as Exhibit 99 and Section 1A to the Company's Annual Report on Form 10-K, incorporated herein by reference. Investors are specifically referred to such Cautionary Statements and Risk Factors for discussion of factors, which could affect the Company's operations, and forward-looking statements contained herein.

CONTACT: Media Contact:
         Nigel Da Costa
         Marketing Manager
         416-362-2121
         ndacosta@e21sports.com
         
         Reign Strategy & Investment Group
         Ph (914) 479-9060
         Lou Albert Rodriguez
         lou.albert@reigninvestment.com
         www.reigninvestment.com

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