updated 3/8/2011 10:17:05 AM ET 2011-03-08T15:17:05

AUSTIN, Texas, March 8, 2011 (GLOBE NEWSWIRE) -- Download the free WirelessWERX Smartphone app and check-in at the WirelessWERX booth (#211) during South by Southwest (SXSW) 2011 to get exclusive new music and free beer from Buffalo Billiards, one of the hippest SXSW venues in Austin.

"WirelessWERX is bringing the perfect technology to SXSW, tying together music and beer right in the palm of your hand," said Jim Ashley, chief technology officer for WirelessWERX. "It's a brand new way for businesses to interact with customers and build brand loyalty using a tool that people love: their smartphone!"

WirelessWERX, the leading provider of indoor location-based mobile marketing solutions, will showcase the latest addition to its MobiWERX Mobile Marketing Platform during SXSW March 14-17 in Austin. Attendees can download the WirelessWERX application to any iPhone or Android phone then check-in at the WirelessWERX booth (#211) during the conference to receive a free beer voucher for Buffalo Billiards, one of the premier SXSW music venues. The app also provides exclusive access to emerging musicians and artists along with highlights of the coolest SXSW events served up through the ever-popular Sched.org event-planning tool.

During the conference, WirelessWERX will demonstrate the ability to drive traffic and provide cross-promotional offers to attendees using the MobiWERX platform. The partnership with Buffalo Billiards includes a check-in hot spot at the bar that will interact directly with the app on users' phones, allowing them to redeem their vouchers for complimentary beers.

In conjunction with SXSW, WirelessWERX is offering a 25 percent discount to companies interested in evaluating the MobiWERX technology and discovering how this mobile marketing solution can help build their brands and enhance the shopping experience for their customers.

WirelessWERX, the leading provider of indoor location-based mobile marketing solutions, has been providing real-time precise indoor location information services using mobile technologies since 1999. Its hyper-local marketing platform, MobiWERX, is designed to influence buying decisions, increase traffic and sales, and build brand loyalty. MobiWERX technology allows seamless connectivity between mobile devices and transmitters placed onsite. More information is available at www.wirelesswerx.com .

Contact: Carol Stevenson

Phone: (661) 254-4731

E-mail: carolstevenson@cspr.biz

This information was brought to you by Cision http://www.cisionwire.com

The following pictures are available for download:

[Image] WirelessWerx

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