updated 3/9/2011 9:16:36 AM ET 2011-03-09T14:16:36

SAN FRANCISCO, March 9, 2011 (GLOBE NEWSWIRE) -- YesDTC Holdings, Inc. (OTCBB:YESD), a direct-to-consumer marketer and global distributor of consumer goods and products, announced today the Company has set its rollout in Asia of the PureSleep anti-snoring device for the week of March 13th. Starting next week, via its newly created subsidiary, YesDTC Asia Limited, YesDTC will launch an infomercial based marketing campaign that will run on several local cable networks in Hong Kong and selected cities throughout Southern China. 

To initiate the PureSleep marketing campaign and reach a broad consumer audience, the Company recently doubled its planned television broadcasting effort with the commercial set to air 360 times over the next 90 days. The initial phase of the rollout will consist of a focused direct response television campaign with possible retail distribution at a later date. The new Cantonese language advertising spot can be viewed at http://vimeo.com/18725400 .

Christian Kirsebom, General Manager of YesDTC, commented, "We are very excited to be launching the PureSleep product in China. Although there are currently other anti-snoring products available in the market place in China, these are manufactured using Chinese-made plastics, which we believe causes concern for many otherwise would-be users. In our opinion, many consumers have apprehensions about using plastics sourced in China surrounding the potential health issues relative to Chinese made plastics. Because of this, we think our product holds the market advantage given that it is the only anti-snoring dental device in the marketplace today that is manufactured in the United States with 100% American made composite plastics and is U.S. FDA cleared." 

He continued, "We think our PureSleep solution will be a big hit in this marketplace. We are pricing it at the same priced currently charged for other inferior devices, approximately US$64.00, which we believe gives us an additional reason to be excited about our potential success in Asia. We'll be sure to update our investors in the near future as the PureSleep campaign progresses." 

About PureSleep

PureSleep is an FDA-cleared anti-snoring dental device for the treatment of snoring.   PureSleep addresses the most common form of snoring by using a technique called "mandibular repositioning."  Specifically, the device gently holds the lower jaw forward thereby opening the airway to allow for more unobstructed breathing and eliminating the vibrations that cause snoring.  PureSleep is custom-molded for greater comfort and effectiveness, and more affordable than other devices that are custom-made.  Unlike many competitor products that are manufactured overseas with foreign supplied materials, PureSleep is manufactured in the United States to ensure product safety and quality assurance.

PureSleep Asia joins YesDTC's growing product portfolio, which also includes WordSmart, the knowledge and vocabulary building program sponsored by Alex Trebek of Jeopardy!; SimplyMusic(TM), the playing-based music education system; and MediPendant(TM), the only speak and listen through the pendant medical alarm system. The Company's infomercials for SimplyMusic, MediPendant, and WordSmart can be seen at the following links, respectively, www.trysimplymusic.com, www.medipendant.com, and http://www.vimeo.com/16363930

About YesDTC Holdings, Inc.

YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), internet and retail marketing programs. The Company brings a unique set of skills to this market space. YesDTC combines both the creative talents and financial acumen needed to create a total package for direct-to-consumer marketing programs. Importantly, the Company also maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials. SMW's track record is impressive, with nearly $1.0 billion in revenues generated and a high profile list of industry awards and recognitions. Specifically, SMW campaigns include Tempur-Pedic, Guthy-Renker, Sony, 24-Hour Fitness, Rhino Records, HarperCollins and PureSleep, among many others. More information on YesDTC Holdings can be found at www.yesdtc.com and additional information on Schulberg Media Works can be found at www.smw.tv .

Forward-Looking Statements

Certain statements in this press release may constitute "forward-looking statements" that involve risks and uncertainties. These include statements about our expectations, plans, objectives, assumptions or future events. You should not place undue reliance on these forward-looking statements. Information concerning factors that could cause our actual results to differ materially from these forward-looking statements can be found in our periodic reports filed with the Securities and Exchange Commission. We undertake no obligation to publicly release revisions to these forward-looking statements to reflect future events or circumstances or reflect the occurrence of unanticipated events.

CONTACT: YesDTC Holdings, Inc.
         Christian Kirsebom
         (925) 247-6666

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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