updated 3/10/2011 10:16:33 AM ET 2011-03-10T15:16:33

WOBURN, Mass., March 10, 2011 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (Nasdaq:BLIN), a developer of award-winning web engagement management software and interactive technology solutions, announced today that a leading distributor of premium fabrics to the upholstery and interior design industries has launched their newly developed B2B product catalog and eCommerce store on the iAPPS Product Suite. The new website delivers more control in how they manage their content and catalog, enhances their ability to deliver a superior user experience that drives engagement and conversion, and improves interactive marketing capabilities that include industry leading search engine optimization.

Developed on iAPPS Content Manager, iAPPS Commerce and iAPPS Analytics and managed within Bridgeline's state-of-the-art hosting environment, the new eCommerce website offers the distributor vastly improved capabilities to promote and present fabric collections to their various customer segments. With integrated eCommerce and content management, the site facilitates dynamic fabric display and an overall shopping experience that more effectively promotes fabric lines and presents individual fabric choices within both collections and as catalog facets such as color, pattern, material or price. Bridgeline's iAPPS Product Suite is an innovative SaaS solution that unifies content management, eCommerce, eMarketing, and analytics capabilities – enabling users to swiftly enhance and derive the most value from their web properties. iAPPS Content Manager is the 2010 CODiE Award Winner for Best Content Management Solution, globally, and was recently highlighted by analyst firm Ars Logia as "the best overall platform for sub-$billion companies seeking a synergistic pre-integration of robust WCM, analytics, and eCommerce functions."

Driving the project were two primary needs – an improved software platform and a better user experience. Replatforming onto iAPPS offers marketers and retailers the advantages of a sophisticated yet easy-to-use eCommerce and content management system that requires little to no IT support to manage on an ongoing basis. Prior to the new platform, the customer had limited content management capability and primarily managed their product catalog and its online presentation through back-end integration with their ERP system, resulting in frequent bottlenecks and delays when adding new products and launching new promotions. Additionally, the new iAPPS powered platform provides search engine benefits from capabilities such as SEO friendly URLs, auto-301 redirects, and auto-generated XML sitemaps. And because of iAPPS' integration of eCommerce and content management, the primary navigation of the site is driven by the customer's product taxonomy and their use of iAPPS' faceted based catalog structure.

As a B2B site, store visitors are not simply online shoppers. Designers require a user experience that is efficient and contributes to their ability to realize their creative vision in the selection of fabrics. Integration with Adobe Scene7 allows designers to view fabrics in a variety of display settings that enhance the selection process, including the ability to analyze fabric texture with high resolution magnification. To further the experience, Bridgeline developed an interactive Project Board, custom functionality within iAPPS that enables designers to drag and drop fabric swatches into cataloged portfolios that allow for multiple concurrent projects and easy management and reference. Designers can view their selected fabrics in a collective online environment and more easily judge how well they interplay. Once satisfied with their choices, they can forward the entire collection to their client for review within a formatted HTML email, or add to cart with a single click.

Additionally, iAPPS not only provides superior web engagement management, it also services as an interactive technology platform. Built on a sophisticated .NET platform, iAPPS is able to support advanced custom development and enable delivery of interactive solutions that offer true business value and attainment of business goals.

About Bridgeline Digital

Bridgeline Digital is a developer of an award-winning web engagement management platform and award-winning interactive business technology solutions that help customers leverage best in class web-based technologies to achieve their business objectives. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, eCommerce, eMarketing, and Analytics capabilities into the heart of websites, online stores, intranets, extranets, and portals – enabling business users to swiftly enhance and optimize the value of their web properties. iAPPS Content Manager is the 2010 CODiE Award Winner for Best Content Management Solution, globally.

Combined with award-winning interactive technology development services by Microsoft Gold-Certified development teams, Bridgeline Digital helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline's teams of developers specialize in web application development, e-commerce development, usability engineering, SharePoint development, rich media development, and search engine optimization.

Bridgeline Digital is headquartered near Boston, with additional locations in Atlanta, Baltimore, Chicago, Denver, New York, Philadelphia, Washington, D.C., and Bangalore, India. Bridgeline Digital has hundreds of customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Sun Chemical, Honeywell, Healthcore, LG Electronics, Marriott International, Berkshire Life, PODS, Budget Rental Car, Washington Redskins, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance Crime Bureau, and the American Academy of Pediatrics. To learn more about Bridgeline, please visit www.bridgelinedigital.com .

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

All statements included in this press release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry, management's beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," similar expressions, and variations or negatives of these words. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions including the risks described in our filings with the Securities and Exchange Commission that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement. We expressly disclaim any obligation to update any forward-looking statement.

CONTACT: Brian Bolton
         Bridgeline Digital, Inc.
         Vice President of Marketing

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