updated 3/14/2011 8:49:24 AM ET 2011-03-14T12:49:24

SHENZHEN, China and SAN DIEGO, March 14, 2011 (GLOBE NEWSWIRE) -- Entropic Communications, Inc. (Nasdaq:ENTR), a leading provider of silicon and software solutions to enable connected home entertainment, today announced that Mr. Tom Luan has joined the Company as Vice President and General Manager in China, responsible for leading the Company's local China business operations. In this new position, Mr. Luan will oversee the development and implementation of business strategies for all Entropic product lines in China.

A recognized leader in the semiconductor industry, Mr. Luan brings more than 15 years of general management and commercial experience in building and scaling organizations, while growing business relationships throughout the greater China region.

"Tom's history of successfully managing business operations in local China markets will be a tremendous asset to Entropic," said Patrick Henry, president and CEO of Entropic Communications. "Tom's extensive experience in the digital entertainment and home networking industry, his global acumen, and energy will be instrumental as we continue to lead the charge in bringing connected home entertainment technology to consumers around the globe."

"I am excited to be part of a global team spearheading connected home entertainment solutions within the China market," said Tom Luan. "Capitalizing on my domain expertise in the semiconductor industry throughout China, along with the talented Entropic team already established in the region, I look forward to growing the business across all of Entropic's product lines—in the most dynamic market in the world."

Prior to joining Entropic, Mr. Luan held a number of executive level positions, including corporate Vice President and President of Zoran China at Zoran Corporation, Executive Director and Country Manager at Conexant, and Regional Marketing Director at Infineon. Prior, he held management and engineering positions at I-Cube, NEC Electronics, and National Semiconductor. Mr. Luan holds an MBA from San Jose State University, a Masters in Electrical Engineering from the University of California at Berkeley, and a Bachelors degree in Astrophysics from Peking University, China.

Mr. Luan will be based in Entropic's Shenzhen, China office. He will serve as part of Entropic's senior management team, and will report directly to Entropic Senior Vice President, Worldwide Sales, Bill Bradford.

About Entropic Communications

Entropic Communications, Inc. (Nasdaq:ENTR) is a leading fabless semiconductor company that is engineering the future of connected home networking and entertainment by providing next-generation silicon and software technologies to the world's leading cable, telco and satellite service providers, OEM's and consumer electronics manufacturers. As a co-founder of MoCA (Multimedia over Coax Alliance), Entropic pioneered and continues to evolve the way high-definition television-quality video and other multimedia & digital content such as movies, music, games and photos are brought into and delivered throughout the home. For more information, visit Entropic at www.entropic.com .

The Entropic Communications logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=4255 

Forward-Looking Statements

Statements in this press release that are not strictly historical in nature constitute "forward-looking statements." Such statements include, but are not limited to, statements regarding Luan's expertise and expected future contributions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause Entropic's actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. These factors include, but are not limited to, Entropic's dependence on key personnel and its ability to hire and retain experienced management personnel; the risk that the market for high-definition television-quality video and multimedia content delivery solutions may not develop as anticipated; and other factors discussed in the "Risk Factors" section of Entropic's Quarterly Report on Form 10-K for the year ended December 31, 2010. All forward-looking statements are qualified in their entirety by this cautionary statement. Entropic is providing this information as of the date of this release and does not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise.

CONTACT: Investor Contact:
         Debra Hart
         Director, Investor Relations
         858.768-3852
         debra.hart@entropic.com
         
         Media Contact:
         Chris Fallon
         Ruder Finn for Entropic Communications
         212.715.1691
         Entropic-PR@ruderfinn.com

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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