updated 3/15/2011 8:16:27 AM ET 2011-03-15T12:16:27

WILTON, Conn., March 15, 2011 (GLOBE NEWSWIRE) -- Drinks Americas Holdings, Ltd. (OTCBB:DKAM) a leading developer and marketer of beverage products, today announced that it will be a sponsor of the Montauk, New York Friends of Erin, St. Patrick's Day Parade. The event expected to attract up to 50,000 people will feature more than one hundred marching bands, floats and organizations to include numerous first responders, volunteer fire departments and municipal fire and police departments. The parade, like Rheingold Beer, is one of New York's oldest institutions.

Joseph Bloecker, the President of the Friends of Erin who organize the event stated, "The Montauk Friends of Erin are both proud and pleased to announce the Sponsorship of Rheingold Beer for the 49th Montauk St. Patrick's Day Parade. We are proud to have Rheingold, one of New York's oldest beers, sponsor one of the oldest and historic St. Patrick's Day parades, scheduled to be held on Sunday, March 20th."
 
J. Patrick Kenny, CEO of Drinks Americas and The Rheingold Brewing Company stated, "Rheingold Beer is happy not only to be a sponsor of the parade, but also proud to be associated with the many first responder organizations that will march.  As more and more retail stores and on premise outlets choose to stock Rheingold, New York's Beer since 1883, we hope these groups continue to adopt Rheingold Beer as their own."

A photo accompanying this release can be found at: https://www.issuerdirect.com/corporate/mediaroom/69113

For further information, please visit our new websites at www.drinksamericas.com and www.rheingoldbrewingcompany.com.

The Drinks Americas Holdings, Ltd. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7881

Safe Harbor

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

CONTACT: Charles Davidson
         Drinks Americas
         203-762-7000
         cdavidson@drinksamericas.com

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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