updated 3/16/2011 7:45:51 AM ET 2011-03-16T11:45:51

WILTON, Conn., March 16, 2011 (GLOBE NEWSWIRE) -- Drinks Americas Holdings, Ltd. (OTCBB:DKAM), a leading developer and marketer of beverage products, today announced that an agreement has been reached with Ben E. Keith Distributing of Dallas to sell Rheingold Beer in its territory in Texas. The first container order has been sold and will ship in May. 

Joe Belli, National Sales Manager for Rheingold Beer, stated, "Rheingold Beer now has complete coverage in the great state of Texas. This is an exciting beer market for us and a wonderful sales opportunity."

Ben E. Keith Company, established in 1906, began selling Anheuser-Busch products in 1933. Today, Ben E. Keith Company - Beverage Distributors, guided by President Kevin Bartholomew, has become the fourth largest beer wholesaler in the country. Their diverse portfolio also includes crafts such as Real Ale, Dogfish Head and Oskar Blues, as well as imports, including Spaten, Chimay and Duvel. Bartholomew stated, "We are very happy to become partners with Rheingold. They will be a great addition to our portfolio and we look forward to a long and successful partnership."

A photo accompanying this release can be found at: https://www.issuerdirect.com/corporate/mediaroom/69113

 About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic premium beverages including Willie Nelson's Old Whiskey River Bourbon, Olifant Vodka, Aguila Tequila and Rheingold Beer.

For further information, please visit our new websites at www.drinksamericas.com and www.rheingoldbrewingcompany.com.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

The Drinks Americas Holdings, Ltd. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7881

CONTACT: Charles Davidson
         Drinks Americas
         203-762-7000
         cdavidson@drinksamericas.com

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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