updated 3/16/2011 8:17:32 AM ET 2011-03-16T12:17:32

ASHBURN, Va., March 16, 2011 (GLOBE NEWSWIRE) -- Reach Messaging Inc., (OTCBB:RCMH), a leading developer of industry specific mobile phone application and platform technology, today announced the Company has signed a deal to launch an application for "Hot Sauce" who is widely regarded as the most famous streetball player in the world. The application is scheduled to be released in early April and will be available on Apple's App Store.

Hot Sauce, whose real name is Philip Champion, is an American basketball player who has played on the Streetball AND1 Mixtape Tour since its creation in 2000. In 2006, he played a role in the movie "Crossover" and in 2009 it was announced that Champion had signed with the College Park Spyders of the present American Basketball Association. Currently, fans can follow Hot Sauce on his Facebook, Twitter and YouTube pages. The Hot Sauce application is the Reach Messaging's third celebrity mobile app to be released within the past month and has led to the Company having discussions with other big name athletes.

Upon its launch, fans and followers of Hot Sauce who purchase the mobile application will be able to see pictures and videos of Hot Sauce with full Facebook, Twitter and YouTube integration capabilities as well as get tips and streetball facts from him, take quizzes and be involved in fan polls. Additionally, the application will have a Basketball Court Locator based on GPS navigation, an Event Calendar, the latest "Hot Sauce" sightings, and his favorite tunes, movies and TV shows.

"We are excited to sign Hot Sauce on as our third celebrity app as he is the most famous streetballer in the world and has a very large following. Furthermore, he has become famous by becoming viral with videos of his amazing basketball skill displays and competitions which will leads us to believe that his app, once launched, has tremendous potential to go viral as well which would lead to its rapid growth," commented Shane Gau, CEO of Reach Messaging on the new application. "We plan to continue expanding the number and diversity of our celebrity apps as our recently launched Lifestyle division continues to grow."

For more information on "Hot Sauce," visit www.hotsaucestreetball.com .

About Reach Messaging, Inc.

Reach Messaging Holdings Inc. helps companies extend their brands through customized mobile applications and Bots used on instant messaging (IM) platforms. Since 2007, Reach Messaging has been in the Bot development business for America Online (AOL), which operates on the AOL Instant Messenger (AOLIM). The Company is transitioning to the mobile applications market and is currently developing a variety of apps for social media platforms including Facebook and all of the major mobile devices such as the iPhone, BlackBerry, Android and Digital Signage.

For more information, please visit www.reachmessaging.com

CONTACT: Shane Gau
         Reach Messaging, Inc.

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved


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