updated 3/22/2011 10:46:29 AM ET 2011-03-22T14:46:29

DES MOINES, Iowa, March 22, 2011 (GLOBE NEWSWIRE) -- Supermodel, television personality and nationally recognized women's advocate Emme has a new mission: educating women about the important role lutein plays in long term eye and skin health and why it's important to choose nutritional supplements that contain FloraGLO.

After battling cancer in 2007, Emme, now 47, began researching ways to maintain her health. "I was fascinated by all the benefits that lutein provides for women. Lutein's antioxidant properties that promote eye health, are also a factor in its reported benefits for skin smoothness, elasticity and moisture," she says. That discovery led to her partnership with Kemin, the makers of FloraGLO® brand Lutein.

FloraGLO, the most clinically researched lutein brand worldwide* and the lutein brand most trusted by doctors,† signed the icon and one of People magazine's "50 Most Beautiful People" as a spokesperson to issue a wakeup call to women across America. Senior vice president of Kemin, Linda Fullmer, says, "Emme has been a champion and pioneer for women throughout her entire career. We are excited to partner with someone who has the ability to spark the attention of millions and get them to take a pro-active role in the long term health of their eyes and skin."

To keep eyes healthy and protect them as they age, and to get the nutrient levels to support skin care benefits, research indicates that people need 10 mg of lutein everyday through diet and supplements. Most Americans are only getting 2 mg or less through their diet alone. Fullmer adds, "Too many people are still unaware that there are easy steps, like taking a daily eye vitamin, that can protect, prolong and improve their visual performance."

"I start my day by taking a nutritional supplement with FloraGLO Lutein to make sure I keep my skin healthy and youthful looking and to protect my eyes from damaging light. It's like a pair of internal pair sunglasses for my eyes and a great compliment to my daily beauty routine," Emme says.

FloraGLO Lutein also protects skin against premature aging caused by free radicals and oxidative stress to boost skin moisture and to increase skin elasticity. "We all want hydrated, younger looking skin. Every year, women spend billions of dollars on beauty products hoping to reduce the visible signs of aging caused primarily by sun and environmental exposure. While lutein is widely recognized as an essential eye nutrient for its ability to filter damaging blue light and quench free radicals, research shows it can also enhance the look of the skin. Clinical research shows that 10mg of lutein (study utilized FloraGLO brand lutein) per day can significantly increase skin hydration as well as skin elasticity," says Fullmer.

Emme adds, "Our desire for healthy youthful looking skin is greater than ever because our outer appearance is a reflection of our inner health."

Emme's partnership with FloraGLO debuts today as a cover story for a Mediaplanet special report in USA Today talking about why she makes FloraGLO part of her daily routine. The report is available online.

Kemin® – Inspired Molecular Solutions™
Kemin is credited with successfully commercializing lutein and significantly developing the eye supplement category under the FloraGLO® Lutein brand (http://www.floraglolutein.com/brochure), the leading and most researched lutein ingredient brand sold worldwide. FloraGLO brand lutein provides the same lutein as is naturally found in vegetables and other foods to keep eyes healthy and functioning at their best. It is the lutein brand trusted and recommended by more doctors* and is the brand clinically proven to be absorbed by the body and to increase lutein levels in the eye for optimal protection.

Founded in 1961, Kemin Industries ( http://www.kemin.com ) is celebrating its 50th Anniversary of providing "inspired molecular solutions" specifically developed to provide nutrition and health benefits for humans and animals. Kemin distributes approximately 500 specialty ingredients worldwide to the feed and food industries as well as to the health, nutrition and beauty markets.

For media inquiries, please contact:
Sandy Peddicord, +1 515-559-5548

*Kemin Health, L.C. proprietary data based on PubMed search

† Based on the results of the National Disease and Therapeutic Index syndicated report among physicians who recommend a dietary supplement with lutein for eye health – Sept. 2009 – Sept. 2010 (USA data)

Emme is a paid FloraGLO spokespeople and currently take an eye vitamin with FloraGLO.

This information was brought to you by Cision http://www.cisionwire.com
http://www.cisionwire.com/floraglo--lutein-/supermodel--emme--urges-women-to-make-floraglo--lutein-part-of-their-daily-routine98910

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